As the number of online outlets grow, they need content. One way to attract eyeballs is sports. Xumo which is an ad-based over the top service, has announced it will be streaming content from the National Lacrossse League.

Under the deal, Xumo will provide access to the NLL’s games and highlights plus the league’s new NLLTV subscription network. But Xumo viewers won’t have to buy into NLLTV to watch the games. They can watch the games and highlights after they’ve run on NLLTV.

Xumo is included on smart TV platforms such as Magnavox, Panasonic, Philips, Sanyo and Vizio. It just became available on LG smartTV’s. It’s also on Roku connected TV devices and through iOS as well as Android devices.

This adds to Xumo’s sports inventory which also picked up soccer channel Copa90 earlier this month. Xumo also has content from Sports Illustated, Golf magazine, Golf Digest and the FNTSY Sports Network.

The NLL is happy it has expanded its offerings to Xumo:

“We’re constantly looking for new ways to offer our fans access to NLL games and highlights, and our partnership with XUMO enables us to make the NLL and box lacrosse more accessible to viewers who prefer non-traditional TV experiences,” said Nick Sakiewicz, commissioner of the National Lacrosse League. “Further building our distribution platform, this partnership complements our goal-breaking NLLTV subscription channel, broadening our reach to new audiences and attracting new fans to the sport and the League.”

So lacrosse fans who have been searching for ways to watch the NLL will now have one more platform to access games.

[Multichannel News]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.