Recently the NFL has added a wrinkle to their annual odyssey to London – early morning kickoffs. Instead of playing the games from London at 1 PM ET and 6 PM local time, the NFL has moved games to a 2:30 PM London start and a bright and early 9:30 AM ET start time.

The decision has certainly raised eyebrows as it has provided the NFL with over 14 consecutive hours of live football action on Sundays. For even the hardest of hardcore football fans, that might be the point where enough is enough. And when one of those kickoffs included the Los Angeles Rams (making it a 6:30 AM PT start time) it reached the point of being way too detrimental for fans back home.

Last fall there was a report that the NFL was going to eliminate the early morning London kickoff because of some of these concerns, but that does not appear to be the case. At least for one of the games. The NFL’s UK Twitter account revealed that the Saints-Dolphins game from Wembley will again be an afternoon kickoff from England and an early morning start for fans stateside.

This is… not great news for fans of the Saints or Dolphins. To hear that your team is playing one of your sixteen games at 9:30 AM or 8:30 AM on Sunday morning feels like you lost the NFL lottery. Oh, and that’s on top of one of these teams losing one of their eight home games to begin with.

Let’s be honest, the NFL has been faced with an over-saturation issue. That’s one of the many reasons why ratings saw a decline last season. Not only are there too many games on at too many times, but last year showed that the early morning kickoffs hurt the various network pregame shows as well. Nevertheless, the NFL is persisting, because nothing will stop them in their quest to have games televised for every single possible hour of every single possible day during the fall. Just wait until the 3:30 AM ET kickoff live from Beijing.

About Matt Yoder

Award winning sportswriter at The Comeback and Awful Announcing. The biggest cat in the whole wide world.

  • Ross Duncan

    Dry your eyes, Matt.

  • BIG ED

    Never been about 9:30am start times. Surprise FOX didn’t ask for 9:30am start time on 10-29 which is day of Game 5 WS.

  • Harry M.

    If the Steelers were playing at 9:30 am, it would be damn good reason to drink beer at 9:30 am.

  • Wil Vincent

    You don’t understand how hard it is for fans to get home from Wembley through public transport. I went to all the 6PM start games, and if there was OT, anyone who had a train home from any station other than Wembley would be screwed. As it is you have 45 minutes+ getting to the tube station, then a minimum of one connection in most cases, and I normally book the last train home for good reason.

    the NFL needs to ask if these events are for the British people (+ Europeans) or the TV market. If it’s the former, then the Early window needs to remain.

  • Ivan Nunez

    I’m a Dolphins fan and I love the 9:30 start. I’m an early bird anyway, and I’d like to get the game over with and have a whole day left to do what I want.

  • Dale Moog

    You poor people back east bitch when the games start to early then bitch when the games start to late make up your mind. I live on the West Coast we love football at 10 am every week we get the Lions on Thanksgiving at 9:30 every year we used to get playoff games at 9:30 and still get them at 10 on Sunday. we watch College games at 9 every Saturday we love it. I do not get how we can get out of bed and you poor jerks just wan to bitch.

  • MrBull

    If the NFL really cared about fans, then they would do away with these London and other overseas games…
    Give the fans back their home game that the NFL is taking away from them…