NBC has sold 30-second ads for Super Bowl LII for a reported $5 million per spot. So it’s a big deal when an ad doesn’t fire off correctly. It happened midway during the second quarter and millions of TVs went to black instead of commercial, and then NBC awkwardly went back to the game with Al Michaels in mid-sentence.
Of course, leave it to the Deadpool movie Twitter account to put some humor into the situation:
— Deadpool Movie (@deadpoolmovie) February 5, 2018
And with the Super Bowl having the biggest audience of the year, it didn’t go unnoticed:
Best super bowl ad was that 30 seconds of blank screen from nbc
— Oliver Willis (@owillis) February 5, 2018
NBC just lost like $2 mil there
— Eric Edholm (@Eric_Edholm) February 5, 2018
Did the Hawaii missile alert employee get hired by NBC to run that last commercial break?
— J.B. Long (@JB_Long) February 5, 2018
This was my TV screen! pic.twitter.com/rSyVjY3hLF
— ANTHONY ADAMS (@spiceadams) February 5, 2018
Wow. Technical problem resulting in NBC going back to the game. That's probably a $10,000,000 screw up.
— Ken Levine (@KenLevine) February 5, 2018
Certainly, NBC is hoping that it won’t be experiencing any more technical glitches. The network sent out this statement:
From NBC Sports spokesperson:
"We had a brief equipment failure that we quickly resolved. No game action or commercial time were missed."
— NBC Sports PR (@NBCSportsPR) February 5, 2018