world series-youtube tv

How does, “World Series 2017, presented by YouTube TV” sound to you?

According to Sports Business Journal, the first ever presenting sponsor of the World Series won’t be a car, beer, or erectile dysfunction pill brand. It will instead be YouTube’s recently expanded digital pay service with its name on baseball’s biggest event.

Per SBJ, YouTube TV will generate content around the World Series and will air ads all over the Fox broadcasts.

The sponsorship, which lasts through the postseason, includes six-second ads on Fox’ broadcasts during the Fall Classic, along with traditional ad inventory on Fox, a presence on MLB Network and MLB-controlled digital and social media. In-stadium elements include virtual signage and a logo lockup that will appear throughout the World Series ballparks.

YouTube and Major League Baseball presumably both see something to gain from this partnership. MLB gets to capitalize on YouTube’s youthful user base, while YouTube can raise some brand awareness for its new service among the people who can actually afford to pay for a digital streaming platform.

It is a bit surprising, however, that Fox would support this arrangement, given that its parent company owns 30 percent of Hulu, a direct competitor of YouTube TV. Then again, YouTube TV has a distribution deal with Fox and currently carries Fox, FS1, FS2, and Big Ten Network.

According to SBJ, this will be the first time every round of the MLB postseason has a presenting sponsor, with T-Mobile claiming the NLDS, South Korean conglomerate Doosan getting the ALDS, and Camping World taking both the ALCS and NLCS.

[Sports Business Journal]

About Alex Putterman

Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports, MLB.com, SI.com and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.

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  • Leonard Pullman

    It’s a prime example of how the digital technology and growing social media influence on landscape of Sports Sponsorship. However, a good old physical sponsorship will always have its niche. And companies will rapidly sponsor teams in order to promote their brand. As sport’s principal social influencers, athletes remain a key vehicle for companies to enhance the reach, popularity and influence of their brand. Nowadays there are plenty commercial enterprises which are sponsor the sport teams around the world. And even small companies. The other day I looked through an article about Ukrainian baseball team which sponsored by reproductive medicine center. I wasn’t surprising with it at all. Ukraine is a third world country I’m glad that they even play baseball and have wealthy clinic’s to pay for it. However, on the other hand I’m not a big fan of reproductive medicine and have doubts regarding baseball team. I mean they obviously can’t compete with more experienced teams. What the point of all of this than? Medical center obviously doesn’t get considerable promotion. And team mostly wasted their time and someone’s money.