It began with Bay Area and California earlier this year when they rebranded from Comcast SportsNet to NBC Sports. Now, the rest of the Comcast SportsNet regional sports networks will incorporate the NBC Sports brand starting on October 2. The move will affect seven networks that currently use the “CSN” brand.

This is a move that been under consideration since 2011 since Comcast took over NBCUniversal and brought its regional sports networks under the auspices of NBC Sports.

David Preschlack, the President of NBC Sports Regional Networks and NBC Sports Group Platform and Content Strategy made the announcement:

“We’re excited to complete the brand evolution of our remaining RSNs, which will now include the iconic NBC Sports name on all of our networks,” said Preschlack. “This development is a reaffirmation of our continued commitment to provide the best, most compelling local sports coverage to our fans across the country.”

The rebranding will not change the on-air studio shows, games or other programming on the Comcast SportsNets, they’ll remain the same. The networks will feature new logos (the NBC peacock remains, of course) and get new graphics packages.

So networks in Chicago, the Northwest and Philadelphia will be known as NBC Sports Chicago, NBC Sports Northwest and NBC Sports Philadelphia respectively. The Comcast Network in Philadelphia will change to NBC Sports Philadelphia+.

For Comcast SportsNet Mid-Atlantic and Comcast SportsNet New England, they’ll adopt their city names so they’ll become NBC Sports Washington and NBC Sports Boston.

The New York-based SNY will not rebrand.

This move is on a par with the Fox Sports regional sports network strategy and puts the NBC Sports brand on seven local sports networks.

[Philadelphia Daily News]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

  • Dale Moog

    So NYC has “YES” owned 80% by fox and “SNY” controlled by NBC Universal everywhere else is NBC Sports local or FOX Sports Local. Why does NYC get to keep current branding

    • David

      NBCU only owns 8% of SNY. The majority belongs to the team. YES never had a Fox name, so even though they have controlling ownership, they probably want to keep the YES branding rather than to simply call it Fox Sports New York or something similar

      • ChazzyJoe

        My guess is because it’s they’ve been known as SportsNet New York and YES from the outset and in the case of YES it was originally created, with FOX, by the Yankees for the Yankees.

      • Walt_Gekko

        YES never had a FOX name because the Yankees and Goldman Sachs originally owned YES. Over time, FOX came in and bought a controlling interest a few years ago after getting minor stakes over time.

  • Walt_Gekko

    This is interesting given CSN Philly is actually the original Comcast SportsNet, that came out of the demise of the old PRISM (a pay channel that carried movies and home games of the Philly Sports Teams) 20+ years ago (as well as the old SportsChannel Philadelphia.

    • Simmonds17

      It’s almost as complex as the naming rights to the Wells Fargo Center.

    • BobbyDee95

      Man you just brought up some old memories by going thru the history of names…i can remember watching Prism…watching the WWF on their with Jim Barniak…watching Flyers games with Gene Hart doing the announcing…man good times…watching the Sixers at the Spectrum….again good memories

      • Dave

        I grew up with Prism too. Remember the Phillies, Flyers and Sixers games before Commercials? Or the Great Sports Debate? Jim Barniak’s Scrapbook? Friday Night Pennant Chase?

        • BobbyDee95

          Ahh the Great Sports Debate lol Angelo, and the crew…man those really were the good ol days..Loved me some Jim Barniak..god rest his soul…man i would watch those programs now…just loved those shows

  • Super Mateo

    What is the point of this? The NBC name is all over seemingly 1/3 of the channels here. The only positive reputation the sports department has is its Sunday Night Football coverage. That’s canceled out by Olympic coverage the majority thought was/is terrible.

    • Sky does the same in Europe, anf Fox in Latin America

  • You Know Who

    This name re-branding is just more Corporate America mumbo-jumbo. Philadelphia sports fans will STILL be stuck with paying through the nose to GREEDY, GREEDY COMCAST!!!!!!

  • altfactor@hotmail.com

    Has anyone heard anything about Comcast-owned New England Cable News being re-branded NBC News New England as of January 1?