Sergio Garcia won the Masters on Sunday, ending a famous Majorless draught and providing a compelling final-round storyline.

But with Tiger Woods absent from the event, Rory McIlroy out of the running, Dustin Johnson on the sidelines and Jordan Spieth mid-implosion, the ratings for the event were not impressive.

According to Sports Media Watch, the final round was the lowest since 2004 and the second lowest since at least 1995.

Sports Business Daily’s Austin Karp provided some more context, noting the low percentage of households using televisions:

Bad ratings for the final round of the Masters were in line with the rest of the tournament. On Thursday, first round viewership was down 11 percent from last year and was one of the least watched Masters rounds of the past decade, per Sports Media Watch. Friday’s second day was even more disappointing, down 15 percent in viewership. The third round on Saturday was reportedly down 19 percent from last year’s ratings and 29 percent from 2015.

As SMW points out, most of the least watched Masters rounds we’ve seen in recent years have come in years when Tiger wasn’t playing. Golf went all in on one superstar, and now that he’s routinely absent (and usually uncompetitive), the sport is lagging a bit. It certainly didn’t help this year that young stars like Spieth and McIroy weren’t in the running on the back nine or that Johnson bailed on the first day and Bubba Watson missed the cut.

All that, plus the dip in households using televisions, resulted in a notably small audience for golf’s biggest event.

About Alex Putterman

Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports, MLB.com, SI.com, the Hartford Courant, Baseball Prospectus, Land of 10 and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.

  • YouAreWrongAndDumb

    Golf is worse than AIDS.

    • MrBull

      No…your comment is worst then AIDS…

  • sportsfan365

    Sounds like another case of not measuring the number of people streaming the event on their phone or via computer.

  • MrBull

    Enough with the Tiger Woods not playing so tv ratings are down…the people that tuned into golf for Tiger ‘were and are band wagon viewers’…they weren’t there to watch before Tiger and are not there now that Tiger is not playing, because they do not care about the game of golf, only about Tiger….
    And since Tiger is basically done, they are not going to watch…for those that like the game, we will watch and the final round of the Masters was exciting with many turns and twists…plus it went sudden death playoff…

  • Jean H Pierre

    Am surprised by the number. It was good tournament and the final few holes between Garcia and Rose was good TV. Am sure the streaming numbers were very good.

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