This week, Fox Network Group launched the latest version of the Fox Now streaming video app. It’s available only now on the fourth generation of Apple TV, but is expected to be eventually launched on other platforms.

The new Fox Now app rolls content from the Fox Television Network, FX, FXX, National Geographic and NatGeo Wild all into one app. Fox had rolled ou separate apps for Fox, FX and National Geographic Channel. Fox Sports content is expected to be rolled into the app as well.

Not only can authenticated pay TV subscribers can watch on-demand video content, but there are live linear feeds of Fox, FX (East and West), Fox Movies, FXX (East and West), National Geographic Channel (East and West) and NatGeo Wild.

Here is the menu for the live feeds:

The idea behind consolidating all of Fox’s networks into one app is to make it more attractive to advertisers.

Fox is hoping that by providing more content in a one-stop shopping app, it will be in a better position to compete with streaming services like Netflix and Amazong Video. Fox owns a piece of Hulu which is launching a streaming service of its own this year that will include several linear live feeds.

We’re seeing more networks provide apps that make improve the viewing experience and makes them more user-friendly. With Fox Sports content coming on Fox Now, people will have fewer apps to download and that frees up space for more content.

[Broadcasting & Cable]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.