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Ratings News and Notes

  • Across ESPN, ESPN2 and ESPNU, the NCAA Div. I Women’s Basketball Tournament srew an average of 698,000 viewers and 181,000 adults 18-49 for game telecasts on Mar. 20 and 24-26; -3 percent and -6 percent, respectively, from the year-ago games the same week.
  • Games of the first three days of the NCAA Div. I Men’s Hockey Tournament (Mar. 24-26) experienced significantly large year-to-year increases across ESPN2 and ESPNU — up 51 percent in total viewers (126,000 vs. 84,000) and up 57 percent in adults 18-49 (58,000 vs. 37,000)
  • The 2017 Special Olympics on ESPN2 averaged 67,000 viewers and 28,000 adults 18-49 from Mar. 20-24.
  • ESPN scheduled an MLB Spring Training opposite the second Thursday night of NCAA March Madness both in 2016 and 2017. However, 2017’s Dodgers/Rangers game (226,000) drew less than half of 2016’s Cubs/Giants (512,000) in viewership.
  • With just six additional Sunday editions remaining, The Sports Reporters from Mar. 26 drew 474,000 viewers and 233,000 adults 18-49 on ESPN; -18 percent and -23 percent, respectively, from the year-ago ESPN telecast (581,000 viewers/302,000 adults 18-49 from Mar. 27, 2016)

espnlogo

ESPN Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN is up +13 percent (703,000 vs. 620,000) from one week earlier and up +7 percent (703,000 vs. 657,000) from the same week one year ago (March 21-27, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN is up +15 percent (481,000 vs. 419,000) from one week earlier and down -13 percent (481,000 vs. 555,000) from the same week one year ago (March 21-27, 2016).

ESPN’s daily programs viewership averages for the week:

  • “First Take” (ESPN, Mar. 20-24): 415,000 (236,000 adults 18-49)
  • “Outside the Lines: First Report” (ESPN, Mar. 20-22 & 24): 316,000 (166,000 adults 18-49)
  • “NFL Insiders” (ESPN, Mar. 20-22 & 24): 290,000 (153,000 adults 18-49)
  • “NFL Live” (ESPN, Mar. 20-22 & 24): 305,000 (169,000 adults 18-49)
  • “NBA: The Jump” (ESPN, Mar. 20-21 & 24): 336,000 (198,000 adults 18-49)
  • “SportsNation” (ESPN, Mar. 20-22 & 24): 357,000 (225,000 adults 18-49)
  • “Highly Questionable” (ESPN, Mar. 20-24): 439,000 (259,000 adults 18-49)
  • “Around the Horn” (ESPN, Mar. 20-24): 496,000 (269,000 adults 18-49)
  • “Pardon the Interruption” (ESPN, Mar. 20-24): 754,000 (377,000 adults 18-49)
  • “SportsCenter” (ESPN, Mar. 20-24 7 a.m.): 330,000 (185,000 adults 18-49)
  • “SportsCenter” (ESPN, Mar. 20-24 8 a.m.): 317,000 (179,000 adults 18-49)
  • “SportsCenter” (ESPN, Mar. 20-24 9 a.m.): 322,000 (175,000 adults 18-49)
  • “SC6 with Michael and Jemele” (ESPN, Mar. 13-17 6 p.m.): 386,000 (221,000 adults 18-49)
  • “SportsCenter” (ESPN, Mar. 20 & 23-24 11 p.m.): 293,000 (148,000 adults 18-49)
  • “SportsCenter” (ESPN, Mar. 20-21 & 23 midnight): 46-,000 (294,000 adults 18-49)
  • “SportsCenter at Night” (ESPN, Mar. 20-24 1 a.m.): 455,000 (291,000 adults 18-49)

ESPN2

ESPN2 Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN2 is up +26 percent (360,000 vs. 285,000) from one week earlier and down -1 percent (360,000 vs. 363,000) from the same week one year ago (March 21-27, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN2 is down -8 percent (167,000 vs. 182,000) from one week earlier and down -27 percent (167,000 vs. 230,000) from the same week one year ago (March 21-27, 2016).

ESPN2’s daily show viewership averages for the week:

  • “Mike & Mike in the Morning” (ESPN2, Mar. 20-24): 195,000 (85,000 adults 18-49)
  • “Dan Le Batard Show (live)” (ESPN2, Mar. 20-24): 97,000 (54,000 adults 18-49)
  • “Nacion ESPN” (ESPN2, Mar. 20 5 p.m.): 60.000 (28,000 adults 18-49)
  • “Baseball Tonight (late night)” (ESPN2, Mar. 20-24): 73,000 (40,000 adults 18-49)
  • “Jalen & Jacoby (late night)” (ESPN2, Mar. 22): 70,000 (47,000 adults 18-49)
  • “Best of Mike & Mike in the Morning” (ESPN2, Mar. 20 & 23): 54,000 (29,000 adults 18-49)
  • “Outside the Lines: First Report” (ESPN2, Mar. 23): 135,000 (68,000 adults 18-49)
  • “NFL Insiders” (ESPN2, Mar. 23): 154,000 (82,000 adults 18-49)
  • “NFL Live” (ESPN2, Mar. 23): 177,000 (109,000 adults 18-49)
  • “NBA: The Jump” (ESPN2, Mar. 23): 166,000 (100,000 adults 18-49)
  • “SportsCenter” (ESPN2, Mar. 20-24 10 a.m.): 160,000 (78,000 adults 18-49)
  • “SportsCenter” (ESPN2, Mar. 20-24 11 a.m.): 162,000 (85,000 adults 18-49)
  • “SportsCenter” (ESPN2, Mar. 21 11 p.m.): 189,000 (90,000 adults 18-49)

ESPNU

ESPNU Top 25 (and Select) Programs


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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNU is up +4 percent (86,000 vs. 83,000) from one week earlier and up +56 percent (86,000 vs. 55,000) from the same week one year ago (March 21-27, 2016).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNU is down -4 percent (43,000 vs. 45,000) from one week earlier and up +23 percent (43,000 vs. 35,000) from the same week one year ago (March 21-27, 2016).

ESPNU’s daily show viewership averages for the week:

  • “Dan Le Batard Show” (ESPNU, Mar. 20-24): 26,000 (17,000 adults 18-49)
  • “Katz’s Korner” (ESPNU, Mar. 20 1-2 p.m.): 13,000 (7,000 adults 18-49)

Source: Live+Same Day data, Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.