ESPN is crowing about its MLS Cup overnight ratings from Saturday. The match, which saw Toronto FC defeat Seattle 2-0, drew an 0.7 overnight rating. In its official announcement, ESPN notes that Saturday’s rating was up 75 percent from the 2015 MLS Cup which also aired on the Worldwide Leader.
ESPN also points out that Saturday’s overnight rating was the highest for an MLS Cup on an ESPN network dating back to 2012.
What the press release doesn’t say is that last year’s MLS Cup, which was broadcast on the Fox television network, actually drew a higher overnight rating (1.0) and was also shown in primetime.
it was a 1.0 overnight rating on Fox last year. Fox available to more homes than ESPN, but measurement wise it's apples-to-apples.
— Sports TV Ratings (@SportsTVRatings) December 10, 2017
Seattle drew the highest number as far as the local markets are concerned. It averaged a 7.0, which was the second-highest for the MLS Cup either on ESPN or ABC since 2006. Louisville, Columbus, Norfolk and Raleigh-Durham round out the top five highest-rated local markets.
Fox will broadcast next year’s MLS Cup and it can look forward to reaching a higher number than ESPN as it is in more homes. However, ESPN is not fretting over its overnight numbers from Saturday.
Toronto is not part of ESPN’s ratings as it is not one of the 56 markets that were measured for the overnights. ESPN and MLS are hoping Saturday’s numbers are something to build upon for the future.