Johnny Manziel’s debut for the CFL’s Montreal Alouettes Friday did not go great. His very first pass was intercepted and he ended up throwing four in total en route to a 50-11 thrashing at the hands of the Hamilton Tiger-Cats. Manizel finished 11 of 20 for 104 yards with zero touchdowns and four picks before being benched. Meanwhile, Hamilton quarterback Jeremiah Masoli, the man Manziel couldn’t beat out with the Tiger-Cats before joining Montreal, threw for 300 yards and two touchdowns in the win.

Manziel has been asking for a chance to prove himself for some time now, mounting a professional comeback after his NFL career fizzled out with the Cleveland Browns. They say be careful what you wish for because not only did Manziel crash and burn in his return to the pros but a lot of people were interested enough to watch him do it, or at the very least, enjoy the schadenfreude that came with watching him fail.

When ESPN announced they’d be airing all 2018 CFL regular season and postseason games across ESPN2, ESPNEWS, and ESPN+ back in May, they might have had their eye on the potential that Manziel brought with him even if they weren’t sure how many games he’d play and with whom. It’s worth noting that the network lucked out by offering six Montreal games on ESPN2, the most of any team, with four of those games now presumably involving Manziel. Given that Montreal was pretty terrible last season and continues to be into 2018, what could have been some throwaway ratings slots now have a decent value for U.S. audiences.

To put the 406,000-viewer audience in perspective, last year’s Grey Cup between Calgary and Toronto garnered 237,000 viewers on ESPN2 and the ESPN2 high so far this season has been 264,000. Couple that with the fact that the game was an absolute blowout, and it’s a minor miracle that ESPN2 was able to get so many people to stick around for the second half. That’s the selling power of Manziel, who offers U.S. audiences the chance to either buy into his redemption arc or revel in the miserable performance that confirms he’s just not worth the hype or talk.

Of course, even if they believe the latter, all signs point to them tuning in for the Alouette’s next ESPN2 game, an August 18 showdown with the Edmonton Eskimos. Montreal has one game before that so the Manziel Experiment might be over by then for all we know. If not and Johnny Football suits up once again, expect ESPN2 to see a robust number once more. After that, Montreal appears on ESPN2 on September 30 and October 28 as well.

Unfortunately for ESPN, even if Johnny and the Als put something together, they’re almost certainly not going to be contending for a playoff spot. Still, if they can take advantage of Manziel while they’ve got him, it bodes well for what’s possible in terms of CFL ratings in the States, especially when a personality like Manziel is involved.

[Austin Karp]

About Sean Keeley

A graduate of Syracuse University, Sean Keeley is the creator of the Syracuse blog Troy Nunes Is An Absolute Magician and author of 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse related things for SB Nation, Neighborhoods.com, Curbed Seattle and many other outlets. He currently lives in Chicago.