Until Premier Boxing Champions began signing network TV deals a few years ago, boxing had been restricted to HBO, Showtime and occasionally ESPN. PBC has had primetime boxing cards on NBC and most recently CBS. Its Saturday primetime card on CBS scored for the network and beat the other broadcast fare including ABC’s NBA presentation of the LA Clippers at Chicago.

The overnight raging for the world welterweight unification title bout between Keith Thurman and Danny Garcia which resulted in a split decision for Thurman, registered a 2.2 on CBS.

ABC trailed not just in the overall number, but also in the all-important 18-49 demographic and viewership.

This marked the second primetime Premier Boxing Champions presentation on CBS, the previous one aired in June of last year. That card averaged an 1.8 rating. Both PBC cards were produced by CBS’ cable partner Showtime.

For years, the broadcast networks didn’t touch boxing and let the pay cable networks produce and promote fights. It had been a regular staple on broadcast TV from the 1950’s into the 1980’s, but as HBO and Showtime gained subscribers and prominence, the two cable networks basically took over in televising fights.

But now fans will point to CBS’ numbers stating that if there’s an attractive fight, boxing can attract an audience on broadcast television. And if PBC can put together good cards and compelling matchups, the numbers could remain consistent.

Premier Boxing Champions has contracts with three of the four broadcast networks, CBS, Fox/FS1 and NBC/NBCSN, and has deals with Bounce TV,  ESPN and Spike and has plans for an extensive schedule in 2017.

[CBS Philadelphia]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

  • That is depressing. I want boxing to die out, and apparently that will not be happening.

  • Deon Hamner

    Great news! The fight wasn’t the best but brand name fighters work on free tv… compelling fights and people will watch

  • Marlon Nicholson

    It’s been a fact for years that ABC is bad for the NBA and its fans. It is not produced as good as any of the glory days of the NBA ON NBC and does not make you feel like the game is the most important thing of the hour and that’s what PBC did on Saturday night it made boxing the most important product on television

  • Real Talk

    I will rather watch any amateur boxing match then MMA.. I refuse to watch MMA no matter what