One day, we will all work for The Athletic, churning out sports content that we all also pay for, thereby fulfilling its destiny as the eater of sports worlds. Until then, however, we’ll just have to settle for the subscription-based sports website bringing in some of the best sportswriters across the nation while local newspapers scramble to figure out how to keep the few that haven’t already offered up a promo code to their readers.

While the company started by expanding across regional markets, it’s since started working its way upward into specific sports verticals. They recently announced the collection of college football writers who would be covering specific teams as well as national stories. And while that market expansion certainly continues, the company is now introducing its slate of NFL-specific writers, led by the very big name of Jay Glazer. The Fox Sports NFL insider made it official on Tuesday that he would be writing for The Athletic this season, offering his brand of brutally honest analysis.

As is the law at The Athletic, Glazer introduced himself in a post where he laid out the thesis behind his reporting style.

My job at FOX, and now here at The Athletic, is to get you guys, the reader, connected to a subject in a way you haven’t seen before. I don’t stand for coach-speak or vanilla, and I have the relationships to call bullshit in a way others can’t. I will also try to open you guys up more to what’s behind a subject’s rib cage and the six inches between the ears.

Glazer also says he’ll begin each week with a reader mailbag and close out each week with a Q&A with a “player, coach, star, whoever will be a hell of an entertaining read.”

Glazer isn’t the only new addition to The Athletic’s NFL coverage as the company also introduced its other contributors for the upcoming season. Former USA Today and Denver Post reporter Lindsay Jones will be doing features and longform, former CBSsports.com writer Dane Brugler will handle NFL Draft coverage, Ted Nguyen will provide video analysis and film study coverage, former NFL player and current Westwood One commentator Ross Tucker will provide his own point of view to site coverage. Former Buffalo News and The Undefeated editor Lisa Wilson is The Athletic’s new NFL Managing Editor while former Sports Illustrated editor Amy Parlapiano is also on the editorial staff.

[The Athletic]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.