Univision’s Los Angeles station to air Rams preseason games

As the Los Angeles Rams prepare to play their first games in Southern California since the 1990’s, the team is signing media contracts so the region can watch the preseason locally. In a first, the Rams have signed a deal with Univision to broadcast their preseason games in Spanish on its L.A. owned-and-operated KMEX.

This is a three-year agreement and allows for the Univision station to air three games this season on KMEX and its UniMás affiliate, KFTR. The agreement starts on August 20 when the Rams play Kansas City at the LA Coliseum.

“Univision Los Angeles welcomes back football to our great city and we know that this groundbreaking partnership with the L.A. Rams will allow us to bring our fans closer to the action than ever before,” said Luis Patino, Univision Los Angeles’s senior VP and general manager.

In addition to the Los Angeles market, Univision’s stations in nearby Bakersfield will be able to watch the Rams preseason games via simulcast.

This marks the first time a Univision station has signed a media rights deal with an NFL team and considering how the league is reaching out to the Hispanic community, it might not be the last. Telemundo usually airs a series of Sunday Night Football games each season so we could see future agreements for Spanish language rights for teams that have large Hispanic populations.

[Broadcasting & Cable]