It’s a tradition unlike any other. No, not the Masters. College basketball fans trying to locate what channel truTV is after not watching it for 11 months out of the year.
truTV is the fourth network in the CBS-Turner NCAA Tournament conglomerate and it’s the network that is a new player in the sports world. While TNT and TBS both have deep histories televising live sporting events, truTV has been home to shows like Impractical Jokers and Lizard Lick Towing. (You haven’t lived until you’ve heard Jim Nantz read a Lizard Lick Towing ad.)
This year, truTV went the self-deprecating route in re-introducing themselves to college basketball fans. They even promoted the hashtag #trutvisathing…
REMEMBER? We swear we love doing this every year. #truTVisAThing pic.twitter.com/nO1jNOgbQe
— truTV (@truTV) March 16, 2016
We know you're looking. We're here for you. https://t.co/UypyIGX91r #truTVisAThing pic.twitter.com/SDrOaCk53q
— truTV (@truTV) March 16, 2016
They then played videos in tweets to people all around the sports world with more videos and gifs from truTV personalties and wait… is that David Spade?!?!
@AnishESPN YEAH, but. #truTVisAthing pic.twitter.com/FYY1TS47JY
— truTV (@truTV) March 16, 2016
All fun and games, right? Well on Tuesday night with the first games of the First Four on truTV, whoever was handling the station’s Twitter account went on the offensive. The account swatted back in a major way at comments making light of truTV’s annual March cameo. At least for this first night of March Madness, truTV’s Twitter account became March Snarkness. Heh… wait, that’s a terrible joke. Read these tweets while I pray to the blogging Gods for forgiveness..
If anybody needs one of their own jokes explained, we know a guy: @BryanDFischer pic.twitter.com/STgFIYSXJX
— truTV (@truTV) March 15, 2016
@AuthorBlkCoffee Hell yeah, basketball farts are hot. #truTVisAThing
— truTV (@truTV) March 16, 2016
@rickhoward Officially the most obvious joke of the night! High Five. #truTVisAThing
— truTV (@truTV) March 16, 2016
@taylorcshaw No, not at all! You're drinking at a nerd bar, right? #truTVisAThing
— truTV (@truTV) March 16, 2016
@EricLilly7 And we can never find you! You, us, top of the Empire State next Valentine's? #truTVisAThing
— truTV (@truTV) March 16, 2016
@ChrisMottram Thanks, Chris. We also think you're also just alright! A very par-for-the-course kinda guy. #truTVisAThing
— truTV (@truTV) March 16, 2016
FYI- Your dog’s tweeting from your phone again. #truTVisAThing https://t.co/wLLdSMDAzI
— truTV (@truTV) March 16, 2016
Ouch. I can feel the burn all the way through my keyboard. Finally, truTV ended the night with this message-slash-declaration-of-war to college basketball fans:
See you on Wednesday everybody!
Here are a few of our favorite #truTVisAThing Tweets from today: pic.twitter.com/30rbFVvF7V
— truTV (@truTV) March 16, 2016
This is actually pretty brilliant on the part of truTV and tonight’s First Four games should be a lot of fun to watch on social media. Now if only Turner would go all the way and put the National Championship Game on truTV, then the fireworks would really begin.
Comments are closed.