SAN FRANCISCO, CA – DECEMBER 04: A close up of the St. Louis Rams helmet at Candlestick Park on December 4, 2011 in San Francisco, California. (Photo by Ezra Shaw/Getty Images)

Move over Mob Wives, Love and Hip-Hop and Basketball Wives, there’s a new highly specific niche reality TV program coming to town.

On Wednesday, E! announced a new series called Hollywood & Football, which will follow six Los Angeles Rams players and their families as they adapt to their new SoCal lifestyles. The Rams were already slated to be featured on this summer’s season of Hard Knocks, so devoted reality TV viewers will be seeing a lot these guys.

Hollywood & Football’s premise, according to CNN Money, is to showcase the transition from quaint St. Louis to the glitz and glamor of L.A. The six players — Kenny Britt, Lance Kendricks, Rodger Saffold, Bradley Marquez, Chase Reynolds and Cory Harkey — come from all over the country but mostly grew up in smaller towns. Harkey was born in Chicago but went to UCLA, so he likely won’t require too much of an adjustment to the proverbial L.A. lifestyle.

“We are excited to take viewers inside the exclusive lifestyles of these top athletes and their families as they navigate a new city, new friendships, new schools and the inevitable Hollywood gossip,” Jeff Olde, E!’s executive vice president of programming & development, said in a statement.

Though the audience for Hollywood & Football will presumably be the reality TV crowd more than the sports crowd, the show could offer an interesting glimpse into the (likely fictionalized) world of the NFL. We’ll see how much time producers spend on players’ football-related obligations vs. their family lives vs. the catty gossip the show will inevitably conjure up.

Of course, the Rams can’t be thrilled about this show. Teams fight as hard as they can to avoid appearing on Hard Knocks because of the potential for distraction, so imagine how the front office will feel when word gets out through E! that a lineman is sleeping with the quarterback’s wife or that a linebacker can’t stand the defensive end who plays in front of him.

This kind of thing is exactly what you imagine when you hear about players wanting to play in L.A. for the exposure. Now we’ll see if that comes back to bite them.

About Alex Putterman

Alex is a writer and editor for The Comeback and Awful Announcing. He has written for The Atlantic, VICE Sports, MLB.com, SI.com and more. He is a proud alum of Northwestern University and The Daily Northwestern. You can find him on Twitter @AlexPutterman.

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