ABC late-night host Jimmy Kimmel started the whole “celebrities read mean tweets about them” craze, and it’s now spread to ESPN in a useful bit of corporate synergy. In fact, even the ESPN communications staff is getting in on it, putting together this video of members of their staff reading mean tweets about ESPN:
Our @ESPNPR holiday card – an homage to the good folks at @JimmyKimmelLive. Happy Holidays! https://t.co/Vr00DrOyuW
— bill hofheimer (@bhofheimer_espn) December 19, 2016
This one’s interesting because it includes not just unnamed average users, but also sports media critics such as Richard Deitsch and Chad Finn. There are some great reactions, too, such as the one about wrestling being staged. “What does he mean it’s staged?” Good for ESPN’s staff for having the sense of humor needed for this, for doing a good job of it, and for providing us with a few laughs around the holidays.
[ESPN Communications on Vimeo]
