Signage is displayed outside the Google Inc. headquarters in Mountain View, California, U.S., on Wednesday, Oct. 13, 2010. Google, owner of the world’s most popular search engine, said third-quarter profit increased as businesses spent more on advertising for online consumers. Photographer: Tony Avelar/Bloomberg via Getty Images
2016StreamingBy Sean Keeley on

The great OTT content migration continues with news that CBS has signed a deal with Google to provide programming to their new video streaming service called Unplugged.

Unplugged is said to be overseen by YouTube content partnership executives but will be a separate service to YouTube or YouTube Red.

According to anonymous sources, the deal includes CBS, CBS Sports Network and cable channel Pop. That means that, amongst other things, you’ll be able to watch CBS’s NFL games and SEC games, as well as CBS Sports Network’s college basketball, college football, PGA Tour golf, and various other sports programming. According to the source, CBS will receive a per-viewer fee between $2 and $6.

This could just be the tip of the iceberg as Google is also reportedly talking to Comcast/NBCUniversal, 21st Century Fox and Disney about similar programming deals. That would mean sports fans would also get access to all NBC, ABC, ESPN, Fox, and Fox Sports programming. If that all comes to pass, most sports fans would have all of their basic needs covered.

Google is said to be considering a skinny bundle priced at $25 to $40 a month for the service, which is expected to launch early next year. Based on these reports, it could end up as an impressive and cheaper option to cable.

Also, Sling TV and Vue, you’re on notice.

[WSJ]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to sean@thecomeback.com.

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