2015By Ken Fang on

NBA League Pass, the Association’s out-of-market subscription package, is off to its best start ever. Thanks to its single-game and single team packages, the NBA has seen its number of purchases increase to its highest level.

And due to the popularity of the Golden State Warriors, the team has become most purchased for single games and seven of the top ten most-viewed on NBA League Pass. The Los Angeles Lakers, New York Knicks, Cleveland Cavaliers and Toronto Raptors round out the top five.

For the team option, the Warriors are also on top followed by Cleveland, the Lakers, Chicago Bulls and San Antonio Spurs.

NBA and its partner in League Pass, Turner Sports, have provided this chart which shows the most purchased teams for its single-game and single-team packages plus its most-viewed games-to-date:

RANK NBA SINGLE GAME NBA TEAM PASS MOST-VIEWED GAMES*
1 Golden State Golden State Golden State at Toronto (12/5)
2 L.A. Lakers Cleveland Golden State at Utah (11/30)
3 New York L.A. Lakers Golden State at L.A. Clippers (11/19)
4 Cleveland Chicago Golden State at Brooklyn (12/6)
5 Toronto San Antonio Golden State at Charlotte (12/2)
6 Sacramento New York Golden State at Denver (11/22)
7 Detroit Boston Utah at Cleveland (11/10)
8 Charlotte Miami Cleveland at Charlotte (11/27)
9 Brooklyn Oklahoma City Sacramento at Golden State (11/28)
10 Miami Charlotte Minnesota at Chicago (11/7)

* Viewership numbers registered from Nov. 4 (end of NBA LEAGUE PASS Free Trial) through Dec. 10.

NBA League Pass is available  on a multitude of platforms including through cable, satellite, various set top devices (including Amazon Fire, Apple TV, Roku, Sony Playstation, Xbox), mobiles, tablets and the internet.

For League Pass to do so well in its first year offering single-game and single-team packages, it has to make MLB and NFL look at the potential for new revenue streams for their out-of-market packages. It just makes sense.

[Turner Sports]

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

View all posts by Ken Fang

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