The overnight ratings for the 2015 All-Star Game are out and Fox will spin them saying they won primetime on broadcast television. But when you compare the numbers with last year, they are down. The numbers are down just a tenth of a point from last year, 7.8 this year compared to 7.9 in 2015.
But as Austin Karp of Sports Business Journal points out, market size does matter:
Fox draws 7.8 overnight rating for MLB All Star Game. Drew 7.9 last year. NYC market seems to be the difference. Down 31% this year
— Austin Karp (@AustinKarp) July 15, 2015
Last year’s in Minneapolis drew a heavy share from the country’s biggest market as it was Derek Jeter’s last All-Star Game. But as the game was in Cincinnati this year, the interest in New York this year waned with the lack of starters from either the Yankees or the Mets.
But even so, there was heavy interest in Kansas City where many of its players made the starting American League squad as well as in the “home” market of Cincinnati:
K.C. led all markets for All Star Game with 31.4 rating. Host market Cincy got a 22.8 local figure
— Austin Karp (@AustinKarp) July 15, 2015
The overnight rating is the lowest in the MLB All-Star Game’s history, but we’ll see how the final numbers shake out.
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