NBCSN had a third quarter to hang their hat on thanks to their coverage of NASCAR, the Premier League, IndyCar and the Tour de France. During the third quarter (June 29-September 27), NBCSN averaged 193,000 Total Day viewers which represents significant growth (130%) compared to last year’s third quarter:
Ignited by the Fourth of July weekend fireworks that accompanied the debut of NASCAR, NBCSN achieved Total Day and primetime viewership records for the third quarter and the month of September, according to live plus same day data released by The Nielsen Company.
NBCSN averaged 193,000 Total Day viewers in the third quarter (June 29-September 27) – a jump of 130% vs. last year’s third quarter (84,000), which ranks No. 1 among all cable networks in year-over-year increase for the quarter.
The 193,000 average Total Day (6 a.m.-6 a.m.) viewers ranks as NBCSN’s most-watched third quarter ever and the second-most watched quarter in the network’s history – trailing only the first quarter of 2014, which featured live weekday and weekend coverage of the Sochi Winter Games (215,000).
Though NBCSN’s numbers don’t compare to the totals from the Sochi Games, they still represent the largest year-to-year third quarter growth of any cable network. The third quarter ended on a high note, with the network averaging 280,000 primetime viewers during the month of September – an increase of 218% – compared to the same time period last year.
Whenever we discuss ratings here at Awful Announcing, the topic inevitably comes back to live events. Why? Because it’s the proven way to drive ratings and total viewership through the roof. NBCSN has a solid soccer and racing portfolio and it’s delivering big numbers. The network just had the highest rated event in their history thanks to televising the Brickyard 400. And core properties like the EPL (+13%), Formula 1 (+14%), and the Tour de France (+27%) experienced sizable gains from last year.
With the NHL season approaching, those ratings should only keep rolling.
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