Adam Schein of CBS Sports Network is one of the busiest men in sports media. Whether he’s hosting a daily talk show on SiriusXM’s Mad Dog Radio or the NFL-themed That Other Pregame Show and NFL Monday QB as well as his new CBS Sports Network show, Time to Schein, Adam is certainly keeping himself busy.

This week, Time to Schein premiered in the 6 p.m. ET/3 p.m. PT timeslot formerly held by Jim Rome. The one-hour show delves into all sports with Schein discussing the latest news with guest interviews and a social media element.

Awful Announcing talked with Schein about his new show and how it came to fruition.

AA: How did the idea for Time to Schein begin and come to reality?

Adam Schein: We’ve been talking through the years about doing something like this and I’ve been working at CBS Sports Network for a while now doing Monday QB and That Other Pregame Show and I was thrilled how this came about. The ability to host a daily national show for an hour on such a great platform like CBS Sports Network, it’s a dream. I love it!

The people at CBS and CBS Sports Network are amazing. We have a great group to work with. My producer Alison Cohen is fantastic. It’s great.

We had a tremendous debut show. Lots of fun, fast-paced, passionate opinions, Phil Simms was outstanding.

AA: You’re in a timeslot that was occupied by Jim Rome, but it’s also going against SportsCenter on ESPN and shows on the other cable sports networks. How will your show stand out to get an audience?

AS: That’s a great question. I’m very confident in the promotion of the show. I’m confident in the product. The set looks amazing. I think if people want really fun opinions and if they want someone who has the same passion sports fans watching that they do as they watch sports and they’re going to get that with our show. I respect all of the competition. I think it’s great there are so many sports channels. It’s also a time for people watching local news and obviously national news and I welcome that!

That’s a great piece of real estate being on at 6 Eastern and 3 on the West Coast. I think my show is truly genuinely different than any show that’s out there and specifically to your question in that timeslot, I think when viewers tune in, they’re going to see something that’s totally different than they’re accustomed to and I think they’ll check it out and I think they’ll stick. I’m very excited about it.

AA: You know the format of some other talk shows, they’ll debate and try to throw something at the wall to see if it sticks. How will your show avoid that trap?

AS: With me, it’s all very honest. I watch the games and I do interviews. This is what I do on a daily basis on SiriusXM Radio. I think that we’ll never, ever force or fake any kind of debate.

In our debut show in the “A” block for example, our lead topic was why the PGA is in such great shape based upon Jason Day, Jordan Spieth and Rory McIlroy before going into a quarterback segment and talking about Mark Sanchez and why I think he’s horrible and Tebow and why the Eagles with Sam Bradford could win the (NFC East) division, and then we did Yankees-Blue Jays and then the NL Central.

We’re not going to force something for the sake of forcing.We’re going to do a monologue every day on the topics I’m most passionate on. And we have some great vehicles and devices to get into the positives and the negatives in sports. We have a social media segment called “Oven Mitts” which I think is pretty creative where I take on the hot takes of the day and it moves.

We’re never going to force something. The show is going to be very real and very natural and what’s on my mind and what I’m passionate about and what I think America is going to be passionate hearing about in terms of sports opinion.

AA: With all of the shows you’re doing from SiriusXM to this show and the NFL shows, how do you manage to keep it all straight?

AS: Did I mention that I have a wife and three kids too? (laughs) But that to me is part of it. I work for great companies in CBS Sports Network and SiriusXM. My family gives me amazing balance. It all works. It all correlates. If I have an interview on one show, I can talk about it on the next. There are ways to make it all very manageable. Listen, I live in New York City, I work in New York City, I don’t travel outside of New York City. It’s a busy schedule, but it’s all very manageable.

AA: How surprised are you that your pregame partner Amy Trask is now on Twitter and seems to be enjoying it after being on for a month now?

AS: I kept pushing her. I’m going to take credit for Amy Trask being on Twitter. I’m going to take full credit even though I really should take partial credit, I’m going to take full. You know, I said to her and I was right, you’re going to be a junkie! Amy is so smart and she loves the conversation and has opinions on everything. She’s such a good person and it’s great! I’m lucky to have Amy as a friend and lucky to have Amy as a teammate as well.

Time to Schein airs on CBS Sports Network at 6 p.m. ET and 3 p.m. PT. We thank Adam for taking some time out of his very busy schedule to talk with us.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013.

He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television.

Fang celebrates the four Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.