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Yahoo/NBC leapfrogs ESPN in February’s comScore rankings

For five consecutive months, ESPN.com sat on top of the monthly comScore sports website rankings. But in came the Olympics in February and the Yahoo-NBC alliance jumped out in front over ESPN breaking the Worldwide Leader’s streak.

February saw 63.6 million unique visitors and 5 billion minutes consumed on the Yahoo-NBC platforms. That outranked ESPN by 13% in unique visitors (56.5 million) and 20% in minutes consumed (4.2 billion).

It marked the first time since August 2013 that Yahoo-NBC was first in the comScore rankings.

Here’s the ranking of the top five sites for February (courtesy Sports Business Journal):

FEBRUARY ’14 COMSCORES
RANK SITE UNIQUES (000)
1) Yahoo Sports-NBC Sports Network * 63,637
2) ESPN 56,488
3) Bleacher Report-Turner Sports Network ** 48,238
4) FoxSports.com on MSN 46,275
5) USA Today Sports Media Group *** 40,508

Does this mean a new king in digital media? We need to see a few months like before we declare Yahoo-NBC a winner, but this has to be encouraging for this alliance which was established in 2012. It has been number one before until ESPN overtook the top spot last year.

With the NCAA Tournament in March and ESPN so closely associated with college basketball, it would not be a surprise to see its site re-take the top line in the rankings.

[Sports Business Journal]

Ken Fang

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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