One of our favorite viral moments from 2014 to date was the Richard Sherman interview with Erin Andrews following the NFC Championship where he called out San Francisco 49ers wide receiver Michael Crabtree. It gave us plenty of fodder and gave the media a focus during Super Bowl week in New York.
Now a few months after that interview and the Seattle Seahawks Super Bowl Championship, Sherman has decided to re-enact that scene for a commercial for the Swedish Cancer Institute. Talking to an Erin Andrews-lookalike (at least from behind), Sherman yells just like he did in the interview, but instead of yelling about Crabtree, he promotes the Institute’s work in fighting cancer. It’s a well-done spot for a very good cause as you can see for yourself.
Sherman certainly chose a good client to re-enact that interview. Imagine if he did it for a fast food restaurant or car dealer? Well, we don’t want to give out ideas.