Regional Window (Fox)
Blackouts: Buffalo, Cincinnati, Minneapolis, Washington
Fox drew a 12.3 rating for their regional window, which featured Seattle/San Diego in most of the country. This was down nearly four percent from last year’s 12.9.
Locally, the Saints and Browns were up, but most of Fox’s window featured teams (the Giants, Dallas, Seattle, San Diego, Arizona, Detroit) that were in either primetime or late slots last week, so those teams all saw their local number drop from Week 1.
1. New Orleans (NO vs. CLE) – 46.2/71
2. Seattle (SEA vs. SD) – 34.7/71
3. Cleveland (NO vs. CLE) – 29.5/59
4. San Diego (SEA vs. SD) – 28.3/57
5. Charlotte (DET vs. CAR) – 25.4/49
6. Dallas (DAL vs. TEN) – 25.1/52
7. Detroit (DET vs. CAR) – 22.2/45
8. Phoenix (ARZ vs. NYG) – 21.9/47
9. Nashville (DAL vs. TEN) – 21.0/38
10. Greensboro (DET vs. CAR) – 19.7/35
12. Tampa Bay (STL vs. TB) – 17.2/30
20. New York (ARZ vs. NYG) – 14.0/32
22. St. Louis (STL vs. TB) – 12.7/24
1 p.m. ET Window (CBS)
Blackouts: Cleveland, Charlotte, Nashville, New York
1. Buffalo (MIA vs. BUF) – 35.6/64
2. Cincinnati (ATL vs. CIN) – 31.4/61
3. Boston (NE vs. MIN) – 30.8/66
4. Minneapolis (NE vs. MIN) – 30.8/65
5. Washington (JAX vs. WSH) – 22.6/48
6. Providence (NE vs. MIN) – 22.4/46
7. Dayton (ATL vs. CIN) – 21.5/40
8. Jacksonville (JAX vs. WSH) – 20.5/38
9. Atlanta (ATL vs. CIN) – 18.7/35
10. Miami (MIA vs. BUF) – 16.9/35
Without some big eastern markets, CBS drew a 9.9 rating for their early doubleheader window, with most markets seeing the Patriots and Vikings. They were down seven percent from last year’s window.
Buffalo saw a huge increase from a 29.8 for last week’s win over Chicago. Cincinnati and Washington were also up from Week 1, while Atlanta, Miami, New England and Jacksonville were all down.
4:25 p.m. ET Window (CBS)
1. Milwaukee (NYJ vs. GB) – 40.4/65
2. Denver (KC vs. DEN) – 38.2/72
3. Kansas City (KC vs. DEN) – 36.5/61
4. Houston (OAK vs. HOU) – 27.1/49
5. Minneapolis (NYJ vs. GB) – 19.5/41
6. Albuquerque (KC vs. DEN) – 18.4/35
8. Cincinnati (KC vs. DEN) – 18.1/33
9. Indianapolis (KC vs. DEN) – 18.0/31
10. Norfolk (KC vs. DEN) – 18.0/29
24. New York (NYJ vs. GB) – 13.8/28
47. Bay Area (HOU vs. OAK) – 9.5/24
CBS saw the biggest drop of any window, as they had Broncos-Giants — AKA Manning Bowl III — in this window last year. That said, it’s a little surprising that a window mostly led by Chiefs-Broncos and Jets-Packers drew only a 14.6 overnight, still leading the weekend but down 18 percent from this window last season.
Houston saw a big increase from Week 1’s 23.5 rating, as did Kansas City from a 30.8 last week, while the Jets were markedly up from a 12.4 in Week 1. Denver and Green Bay (i.e. Milwaukee) dropped from primetime windows last week, and Oakland sunk despite not having the game air at 10 a.m. ET local time.
Sunday Night Football (NBC)
NBC had the debut of the 49ers new stadium in Santa Clara, and drew a massive rating in the Bay Area. The 27.0 rating was the team’s best regular season number in 11 years. The game drew a 14.0 overnight nationally, up three percent from last year’s 49ers/Seahawks, which was delayed partially by rain (which coincided with a highly-rated Breaking Bad episode). NBC was the only NFL window of the weekend to not see a ratings decrease.
1. Chicago – 31.8/49
2. Sacramento – 28.6/47
3. Bay Area – 27.0/51
4. Las Vegas – 20.9/33
5. San Diego – 19.9/35
6. Milwaukee – 19.2/31
7. Phoenix – 18.5/31
8. Indianapolis – 18.4/31
9. Richmond – 16.1/26
10. Albuquerque – 15.8/25
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