MLB Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 PRIME 9 Sat 3:50PM- 4:00PM 10 0.2 335
2 AFTERNOON BASEBALL GAME: Cincinnati/N.Y. Yankees or Texas/Toronto Sat 1:00PM- 3:50PM 170 0.2 326
3 SHOWCASE GAME: L.A. Dodgers/St. Louis or Tampa Bay/Minnesota Fri 8:00PM-11:20PM 200 0.2 317
4 FIELD OF DREAMS Sat 4:00PM- 5:00PM 60 0.2 299
5 MLB TONIGHT POSTGAME Fri 11:20PM-12:26AM 66 0.2 287
6 MLB TONIGHT BP Tue 6:00PM- 7:30PM 90 0.1 216
7 MLB TONIGHT BP Mon 6:00PM- 8:00PM 120 0.1 214
8 MLB TONIGHT PRIME Fri 12:26AM- 1:22AM 56 0.1 195
9 ALL STAR RED CARPET Tue 7:30PM- 8:00PM 30 0.1 185
9 BLEACHER FEATURE MOVIE: Bull Durham (1988) Thu 9:00PM-11:00PM 120 0.1 185

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLBN is down 32 percent (136,000 vs. 200,000) from one week earlier and up 5 percent (136,000 vs. 129,000) from the same week one year ago (July 15-21, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLBN is down 30 percent (74,000 vs. 105,000) from one week earlier and up 14 percent (74,000 vs. 65,000) from the same week one year ago (July 15-21, 2013).

Here are the viewership figures for the MLBN programs associated with Fox’s “85th MLB All-Star Game” from Minneapolis’ Target Field:

  • “High Heat” (MLBN, July 14 3:37-5 p.m.): 64,000 (-21 percent from “MLB Now” on July 15, 2013 4-5 p.m.)
  • “Intentional Talk” (MLBN, July 14 5-6 p.m.): 115,000 (-17 percent from “Intentional Talk” on July 15, 2013 5-6 p.m.)
  • “MLB Tonight BP” (MLBN, July 14 6-8 p.m.): 214,000 (+1 percent from “MLB Tonight BP” on July 15, 2013 6-8 p.m.)
  • “MLB Tonight” (MLBN, July 14 midnight-1 a.m.): 41,000 (about even from “MLB Tonight” on July 15, 2013 11:30 p.m.-12:30 a.m.)
  • “All-Star Red Carpet” (MLBN, July 15 3-4 p.m.): 109,000 (+82 percent from “All-Star Red Carpet” on July 16, 2013 3-4 p.m.)
  • “High Heat” (MLBN, July 15 4-5 p.m.): 99,000 (no change from “MLB Now” on July 16, 2013 4-5 p.m.)
  • “Intentional Talk” (MLBN, July 15 5-6 p.m.): 131,000 (-25 percent from “Intentional Talk” on July 16, 2013 5-6 p.m.)
  • “MLB Tonight BP” (MLBN, July 15 6-7:30 p.m.): 216,000 (+16 percent from “MLB Tonight BP” on July 16, 2013 6-7:30 p.m.)
  • “All-Star Red Carpet” (MLBN, July 15 7:30-8 p.m.): 185,000 (+131 percent from “All-Star Red Carpet” on July 16, 2013 7:30-8 p.m.)
  • “MLB Tonight” (MLBN, July 15 11:42 p.m.-12:52 a.m.): 93,000 (-10 percent from “MLB Tonight” on July 16, 2013 11:50 p.m.-12:50 a.m.)

Thursday evening’s (July 17) slate of MLBN programs, in total viewers:

  • “Mr. Baseball: Bob Uecker” (MLBN, July 17 7-8 p.m.): 100,000
  • “Field of Dreams: 25 Years Later” (MLBN, July 17 8-9 p.m.): 168,000
  • “Bleacher Feature Movie: Bull Durham (1988)” (MLBN, July 17 9-11 p.m.): 185,000

Inclduing Monday and Tuesday’s late afternoon edition’s at Target Field for the MLB All-Star Game, “High Heat” averaged 56,000 viewers and “Intentional Talk” averaged 99,000 viewers for the week.

Golf Channel Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 LPGA TOUR: 2014 Marathon Classic Sun 3:00PM- 5:38PM 158 0.3 388
2 LIVE FROM Sat 2:30PM- 3:00PM 30 0.2 266
3 MISC TOURNAMENT: 2014 American Century Championship Sat 11:30AM- 2:30PM 180 0.2 264
4 LPGA TOUR: 2014 Marathon Classic Sat 3:00PM- 5:03PM 123 0.2 257
5 LIVE FROM Sun 2:30PM- 3:00PM 30 0.2 247
6 WEB.COM TOUR Sun 5:38PM- 7:51PM 133 0.1 231
7 LIVE FROM Sun 7:51PM- 8:21PM 30 0.1 211
8 FEHERTY Mon 10:00PM-11:00PM 60 0.1 199
8 LIVE FROM Sun 2:00PM- 2:30PM 30 0.1 199
10 LIVE FROM Sun 8:21PM- 8:51PM 30 0.1 173

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is down 8 percent (108,000 vs. 117,000) from one week earlier and down 23 percent (108,000 vs. 140,000) from the same week one year ago (July 15-21, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is down 19 percent (82,000 vs. 101,000) from one week earlier and down 6 percent (82,000 vs. 87,000) from the same week one year ago (July 15-21, 2013).

Golf Channel’s afternoon coverage of the LPGA’s “Marathon Classic” tournament drew an average of 244,000 viewers through its four rounds of play — up 13 percent from last year (215,000 viewer four-round average).

All editions of “Live From” from the “Open Championship” (a.k.a. “British Open”) from July 17-21 averaged 86,000 viewers — down 26 percent from last year (116,000).

NFL Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 TEAM HIGHLIGHTS Sun 8:00PM- 8:30PM 30 0.1 245
2 TEAM HIGHLIGHTS Sun 8:30PM- 9:00PM 30 0.1 231
3 TEAM HIGHLIGHTS Sun 9:30PM-10:00PM 30 0.1 220
4 TEAM HIGHLIGHTS Sun 9:00PM- 9:30PM 30 0.1 193
5 TOP 100 PLAYERS OF 2014 Sun 10:00PM-11:00PM 60 0.1 189
6 NFL REPLAY Sun 11:00PM-12:00AM 60 0.1 173
7 HARD KNOCKS Sun 7:00PM- 8:00PM 60 0.1 155
7 HARD KNOCKS Thu 10:00PM-11:00PM 60 0.1 155
9 FOOTBALL LIFE Mon 9:00PM-10:00PM 60 0.1 130
10 HARD KNOCKS Sun 5:00PM- 6:00PM 60 0.1 129

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is up 7 percent (98,000 vs. 92,000) from one week earlier and up 5 percent (98,000 vs. 93,000) from the same week one year ago (July 15-21, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is up 8 percent (69,000 vs. 64,000) from one week earlier and down 8 percent (69,000 vs. 75,000) from the same week one year ago (July 15-21, 2013).

NBATV Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NBA SUMMER LEAGUE (LAS VEGAS): Cleveland/Houston Thu 8:00PM-10:08PM 128 0.1 172
2 NBA SUMMER LEAGUE (LAS VEGAS): Cleveland/Philadelphia Mon 8:04PM-10:14PM 130 0.1 157
3 NBA SUMMER LEAGUE LAS VEGAS (live) BONUS Thu 10:08PM-10:30PM 22 0.1 142
4 NBA SUMMER LEAGUE (LAS VEGAS) WB: Charlotte/New York Sat 4:00PM- 6:07PM 127 0.1 139
5 NBA SUMMER LEAGUE (LAS VEGAS): Cleveland/Miami Fri 10:30PM-12:29AM 119 0.1 131
6 NBA SUMMER LEAGUE (LAS VEGAS) WB: San Antonio/Washington Sat 10:02PM-12:22AM 140 0.1 129
7 NBA SUMMER LEAGUE (LAS VEGAS): New York/D-League Thu 10:30PM-12:41AM 131 0.1 121
8 NBA SUMMER LEAGUE (LAS VEGAS) SEMI: Charlotte/Houston Sun 6:01PM- 8:09PM 128 0.1 120
9 NBA SUMMER LEAGUE (LAS VEGAS): Toronto/Houston Wed 8:33PM-10:42PM 129 0.1 112
10 NBA SUMMER LEAGUE (LAS VEGAS) (live) Wed 10:42PM-12:35AM 113 0.1 110
10 NBA SUMMER LEAGUE (LAS VEGAS) WB: Atlanta/Houston Sat 6:07PM- 8:14PM 127 0.1 110
10 NBA SUMMER LEAGUE (LAS VEGAS) WB: Sacramento/Chicago Sat 8:14PM-10:02PM 108 0.1 110

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is up 3 percent (115,000 vs. 112,000) from one week earlier and up 35 percent (115,000 vs. 85,000) from the same week one year ago (July 15-21, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is down 3 percent (58,000 vs. 60,000) from one week earlier and up 21 percent (58,000 vs. 48,000) from the same week one year ago (July 15-21, 2013).

On Saturday, July 19, “The Starters” (12:22-12:52 a.m.) drew 88,000 viewers and “After Dark with Rick Fox” (12:52-1:22 a.m.) delivered 96,000 viewers.

Source: Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.

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