2014By Douglas Pucci on

MLB Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 QUICK PITCH Sat 12:08AM- 1:08AM 60 0.2 264
2 SAT. NIGHT BASEBALL/JIP: LAA AT OAK/KC AT TEX Sat 10:00PM-12:08AM 128 0.2 245
3 SHOWCASE GAME: CIN AT STL/TOR AT MIL Tue 8:00PM-11:48PM 228 0.1 183
4 PRIME BASEBALL GAME: CIN AT STL/KC AT MIN Mon 8:00PM-11:35PM 215 0.1 161
5 BLEACHER FEATURE MOVIE: SUMMER CATCH Sun 8:00PM-10:00PM 120 0.1 156
5 PRIME BASEBALL GAME: ATL AT CIN/LAA AT BOS Thu 7:00PM-10:22PM 202 0.1 156
7 MLBT WEEKEND AFTERNOON Sat 4:24PM- 6:00PM 96 0.1 154
8 AFTERNOON BASEBALL GAME: DET AT MIN/CWS AT NYY Sat 1:00PM- 4:24PM 204 0.1 151
9 MLB TONIGHT PRIME Mon 11:35PM-12:30AM 55 0.1 141
10 MLB TONIGHT POSTGAME Tue 11:48PM-12:50AM 62 0.1 140

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), MLB Network is down 19 percent (140,000 vs. 172,000) from one week earlier and down 29 percent (140,000 vs. 196,000) from the same week one year ago (August 19-25, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), MLB Network is down 12 percent (72,000 vs. 82,000) from one week earlier and down 21 percent (72,000 vs. 91,000) from the same week one year ago (August 19-25, 2013).

For the week, “High Heat” averaged 40,000 viewers, “MLB Now” averaged 57,000 viewers, and “Intentional Talk” averaged 57,000 viewers.

Golf Channel Top 10 (and Select) Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 PGA TOUR: 2014 BARCLAYS (2nd Round) Fri 2:00PM- 6:00PM 240 0.6 762
2 PGA TOUR: 2014 BARCLAYS (3rd Round) Sat 1:00PM- 2:30PM 90 0.5 721
3 PGA TOUR: 2014 BARCLAYS (Final Round) Sun 12:00PM- 1:30PM 90 0.5 634
4 GC PREGAME LI Sun 1:30PM- 2:00PM 30 0.4 552
5 GC PREGAME LI Sat 2:30PM- 3:00PM 30 0.4 536
6 PGA TOUR: 2014 BARCLAYS (1st Round) Thu 2:00PM- 6:20PM 260 0.4 474
7 GOLF CENTRAL-POST Thu 6:20PM- 6:30PM 10 0.2 284
8 GOLF CENTRAL-POST Fri 6:00PM- 6:30PM 30 0.2 255
9 LPGA TOUR: 2014 CANADIAN WOMENS OPEN (3rd Round) Sat 3:00PM- 5:00PM 120 0.2 221
10 LPGA TOUR: 2014 CANADIAN WOMENS OPEN (2nd Round) Fri 12:00PM- 2:00PM 120 0.2 218
15 WEB.COM TOUR: 2014 WINCO PORTLAND OPEN (1st Round) Thu 6:30PM- 9:00PM 150 0.1 167
16 LPGA TOUR: 2014 CANADIAN WOMENS OPEN (Final Round) Sun 2:00PM- 5:14PM 194 0.1 136
17 LPGA TOUR: 2014 CANADIAN WOMENS OPEN (1st Round) Thu 12:00PM- 2:00PM 120 0.1 135
18 WEB.COM TOUR: 2014 WINCO PORTLAND OPEN (Final Round) Sun 7:26PM- 9:07PM 101 0.1 131
22 WEB.COM TOUR: 2014 WINCO PORTLAND OPEN (2nd Round) Fri 6:30PM- 8:30PM 120 0.1 116
34 WEB.COM TOUR: 2014 WINCO PORTLAND OPEN (3rd Round) Sat 7:00PM- 9:19PM 139 0.1 77

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), Golf Channel is up 5 percent (106,000 vs. 101,000) from one week earlier and down 20 percent (106,000 vs. 132,000) from the same week one year ago (August 19-25, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), Golf Channel is up 14 percent (115,000 vs. 101,000) from one week earlier and down 23 percent (115,000 vs. 150,000) from the same week one year ago (August 19-25, 2013).

NFL Network Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NFL PRESEASON: Pittsburgh/Philadelphia Thu 7:30PM-10:40PM 190 1.3 1994
2 NFL PRESEASON: Tampa Bay/Buffalo Sat 4:30PM- 7:32PM 182 0.7 962
3 NFL PRESEASON: Chicago/Seattle Fri 11:24PM- 1:06AM 102 0.5 821
4 NFL PRESEASON: New Orleans/Indianapolis Sun 1:00PM- 4:00PM 180 0.5 730
5 NFL TOTAL ACCESS Thu 10:40PM-12:00AM 80 0.4 611
6 NFL PRESEASON: Philadelphia/New England Tue 8:00PM-11:00PM 180 0.4 532
7 NFL PRESEASON: Houston/Denver Sun 10:00AM- 1:00PM 180 0.4 508
8 NFL GAMEDAY LIVE Sat 7:32PM-11:00PM 208 0.3 492
9 NFL TOTAL ACCESS Thu 7:00PM- 7:30PM 30 0.4 490
10 NFL GAMEDAY LIVE Fri 8:00PM-11:24PM 204 0.3 476

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NFL Network is down 20 percent (575,000 vs. 723,000) from one week earlier and up 50 percent (575,000 vs. 384,000) from the same week one year ago (August 19-25, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NFL Network is down 20 percent (292,000 vs. 365,000) from one week earlier and up 14 percent (292,000 vs. 256,000) from the same week one year ago (August 19-25, 2013).

NBATV Top 10 (and Select) Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 USA BASKETBALL SHOWCASE Wed 7:00PM- 9:00PM 120 0.2 281
2 COURTSIDE CINEMA ON NBATV: THE DREAM TEAM Wed 9:00PM-10:30PM 90 0.1 104
3 USA BASKETBALL SHOWCASE Sat 12:00AM- 2:00AM 120 0.1 81
3 WNBA PLAYOFFS: Los Angeles/Phoenix (Game 1) Fri 10:00PM-12:11AM 131 0.1 81
5 USA BASKETBALL SHOWCASE Wed 12:30AM- 2:30AM 120 0.1 79
6 USA BASKETBALL SHOWCASE Sat 10:00PM-12:00AM 120 0.1 73
7 HARDWOOD CLASSICS: 2001 WC SEMIFINALS G4 – LAKERS/KINGS Sat 6:00PM- 8:00PM 120 0.0 71
7 USA BASKETBALL SHOWCASE Wed 10:30PM-12:30AM 120 0.1 71
9 HARDWOOD CLASSICS: RAPTORS/LAKERS 1/22/2006 Sat 4:00PM- 6:00PM 120 0.0 70
9 WNBA ACTION Fri 9:47PM-10:00PM 13 0.1 70
24 WNBA PLAYOFFS: Chicago/Atlanta (Game 1) Fri 7:30PM- 9:47PM 137 0.1 58

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In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), NBA TV is up 19 percent (69,000 vs. 58,000) from one week earlier and up 15 percent (69,000 vs. 60,000) from the same week one year ago (August 19-25, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), NBA TV is up 14 percent (41,000 vs. 36,000) from one week earlier and down 9 percent (41,000 vs. 45,000) from the same week one year ago (August 19-25, 2013).

Source: Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.

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