Los Angeles has long been a Lakers town thanks to the team's long run of success over the last two decades. However, this season has been a different story and with the team mired in a rare losing season, the TV ratings for the Lakers have taken a huge nosedive.
According to the Los Angeles Times, the Lakers' ratings on Time Warner Cable SportsNet have fallen 37½% for the fisrt half of the season compared to 2012-13. That means the games are averaging a 2.72 rating compared to a 4.35 which was the team's first season on TWCSN.
But even with the ratings slippage, the Lakers can take some solace that their games still beat the Clippers on Fox Sports Net Prime Ticket. The Clippers are averaging a 1.28 and that's down from last season as well.
While the Lakers can also use the lack of Kobe Bryant as an excuse for their lower numbers, the Clippers leading the Pacific Division has to be puzzling. Yes, Chris Paul has missed games, but one would think a very good record would lead to higher ratings, but that has yet to increase viewership.
So as Lakers fans look to the draft for their next superstar, they speak volumes to the team by not watching and waiting for a better product on the court.
[LA Times]
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