Last year, Pepsi released an ad featuring NASCAR driver Jeff Gordon pranking a car salesman. Jalopnik author Travis Okulski wrote a piece thoroughly debunking the contents of the ad, and Pepsi had egg on their face.
However, Pepsi and Gordon got their revenge on Okulski, bringing him to North Carolina under the guise of test driving the new Corvette Z06. Gordon then proceeded to take Okulski on a test drive, just like the one in the ad that he debunked.
The whole scenario is absolutely crazy and extremely well-done – could you imagine being in a taxi and getting involved in a high-speed car chase with the police? Well, that's exactly what happened, and the results were amazing. Well done, Pepsi. Well done, Jeff Gordon.