ESPN Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 NASCAR SPRINT CUP: Watkins Glen Sun 1:00PM- 5:43PM 283 3.1 4939
2 SPORTSCENTER EARLY (live) Sun 5:43PM- 6:00PM 17 2.3 3618
3 NASCAR SPRINT CUP COUNTDOWN (live) Sun 12:00PM- 1:00PM 60 1.5 2232
4 MLB SUNDAY NIGHT: Washington/Atlanta Sun 8:00PM-11:17PM 197 1.0 1464
5 SPORTSCENTER EARLY (live) Sun 6:00PM- 7:00PM 60 0.9 1347
6 MLB MONDAY NIGHT: Detroit/N.Y. Yankees Mon 7:00PM-10:31PM 211 0.9 1162
7 SPORTSCENTER WEEKEND-AM (live) Sun 10:00AM-12:00PM 120 0.8 1113
8 LITTLE LEAGUE WORLD SERIES: Chicago, IL/New Albany, IN Sat 2:00PM- 4:15PM 135 0.7 942
9 PARDON THE INTERRUPTION Mon 5:30PM- 6:00PM 30 0.6 886
10 PARDON THE INTERRUPTION Tue 5:30PM- 6:00PM 30 0.6 839

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN is down 8 percent (838,000 vs. 907,000) from one week earlier and down 35 percent (838,000 vs. 1.289 million) from the same week one year ago (August 5-11, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN is up 9 percent (648,000 vs. 593,000) from one week earlier and down 13 percent (648,000 vs. 741,000) from the same week one year ago (August 5-11, 2013).

A. J. Allmendinger’s victory at the “Cheez-It 355 at The Glen” at Watkins Glen International in Watkins Glen, New York (4.939 million) on ESPN August 10th drew 18 percent more viewers than Kyle Busch’s 2013 win (4.171 million viewers on August 11, 2013).

The week’s coverage of regional action of the Little League World Series on ESPN averaged 660,000 viewers — down 7 percent from the same week in 2013 (709,000)

ESPN’s weekday afternoon talkers’ viewership averages for the week:

  • “NFL Insiders” (ESPN, Aug. 4-6 at 3-4 p.m.): 311,000
  • “NFL Live” (ESPN, Aug. 4-7 at 4-5 p.m.): 439,000
  • “Around the Horn” (ESPN, Aug. 4-8 at 5-5:30 p.m.): 579,000
  • “Pardon the Interruption” (ESPN, Aug. 4-8 at 5:30-6 p.m.): 805,000

ESPN2 Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 MAJOR LEAGUE SOCCER ALL-STAR GAME Wed 9:30PM-12:00AM 150 0.4 862
2 LITTLE LEAGUE WORLD SERIES: Pearland, TX/Lake Charles, LA Wed 7:14PM- 9:17PM 123 0.4 680
3 LITTLE LEAGUE WORLD SERIES: Newark, DE/Philadelphia, PA Sun 6:00PM- 8:00PM 120 0.4 670
4 NASCAR SPRINT CUP QUALIFYING Sat 11:30AM- 1:00PM 90 0.4 608
5 TENNIS:US OPEN SERIES WOMEN: Rogers Cup — Semifinal Sat 1:00PM- 3:19PM 139 0.4 516
6 LITTLE LEAGUE WORLD SERIES: Columbus, GA/Henrico, VA Wed 5:13PM- 7:14PM 121 0.3 505
7 LITTLE LEAGUE WORLD SERIES: Plymouth, MN/Kearney, NE Wed 3:00PM- 5:13PM 133 0.4 487
8 SPORTSCENTER PRIME (live) Wed 9:17PM- 9:30PM 13 0.3 436
9 TENNIS:US OPEN SERIES MEN: Toronto — Final Sun 2:55PM- 5:00PM 125 0.3 428
10 TENNIS:US OPEN SERIES WOMEN: Rogers Cup — Final Sun 1:00PM- 2:55PM 115 0.3 422

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPN2 is down 2 percent (349,000 vs. 356,000) from one week earlier and down 9 percent (349,000 vs. 385,000) from the same week one year ago (August 5-11, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPN2 is up 19 percent (229,000 vs. 192,000) from one week earlier and down 7 percent (229,000 vs. 246,000) from the same week one year ago (August 5-11, 2013).

The World-Cup effect affected the “2014 MLS All-Star Game” which pitted the league’s all-stars against Germany’s Bayern Munich team (862,000 viewers on Aug. 6, 2014) rose a whopping 170 percent from the 2013 festivities that featured Italy’s Roma team (319,000 viewers on July 31, 2013).

The week’s coverage of regional action of the Little League World Series on ESPN2 averaged 425,000 viewers — 14 percent below from the same week in 2013 (491,000).

The semi-final (which featured Venus Williams defeating her sister Serena) and final rounds of tennis’ “Rogers Cup” women’s tournament (as part of the U.S. Open Series) were up 41 percent (366,000 viewers on Aug. 10, 2013) and down 11 percent (474,000 viewers on Aug. 11, 2013), respectively, from year-ago levels.

Coverage of the men’s side of the Rogers Cup (Aug. 7-10) delivered an average of 271,000 viewers — 9 percent below the year-ago coverage on ESPN2 (average of 297,000 viewers for Aug. 8-11, 2013).

ESPN2’s daily talkers’ viewership averages for the week:

  • “Mike & Mike in the Morning” (ESPN2, Aug. 4-8 at 6-10 a.m.): 175,000
  • “First Take” (ESPN2, Aug. 4-5 & 7 at 10 a.m.-noon; Aug. 6 & 8 at 10-11 a.m.): 319,000
  • “Numbers Never Lie” (ESPN2, Aug. 4-5 & 7 at noon-1 p.m.): 205,000
  • “SportsNation” (ESPN2, Aug. 4-5 at 3-4 p.m.): 190,000
  • “Highly Questionable” (ESPN2, Aug. 4-5 at 4-4:30 p.m.): 206,000
  • “You Herd Me with Colin Cowherd” (ESPN2, Aug. 4-5 at 4:30-5 p.m.): 158,000
  • “Outside the Lines” (ESPN2, Aug. 4 at 5:30-6 p.m.): 105,000
  • “Olbermann” (ESPN2, Aug. 4 & 7 at 11 p.m.-12 a.m. and Aug. 8 at 11:18 p.m.-12:18 a.m.): 152,000
  • “Outside the Lines – Weekend” (ESPN2, Aug. 10 at 9:00-9:30 a.m.): 84,000
  • “The Sports Reporters” (ESPN2, Aug. 10 at 9:30-10:00 a.m.): 168,000

ESPN2’s Thursday, August 7th WNBA matchup, Chicago/Minnesota (8:00 p.m. – 10:05 p.m. ET) drew 224,000 viewers (0.2 household rating).

Arena Football’s National Conference final, San Jose Sabercats/Arizona Rattlers (8:00 p.m. – 10:49 p.m. ET) drew 280,000 viewers (0.2 household rating).

ESPNU Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 ESPN ORIGINAL DOCUMENTARY Mon 4:00PM- 5:00PM 60 0.1 132
2 KENTUCKY SUMMER BASKETBALL (live) Sun 1:00PM- 3:00PM 120 0.1 127
3 ESPN PRESENTS Thu 11:00PM-11:30PM 30 0.1 108
4 ESPN ORIGINAL DOCUMENTARY Wed 8:00PM- 9:00PM 60 0.1 106
4 ESPN PRESENTS Thu 11:30PM-12:00AM 30 0.0 106
6 E:60 Wed 9:30PM-10:00PM 30 0.1 104
7 COLLEGE FOOTBALL BOWL GAME Sat 5:00PM- 7:30PM 150 0.1 97
7 COLLEGE FISHING Sun 11:00AM-12:00PM 60 0.1 97
9 COLLEGE FOOTBALL BOWL GAME Sat 7:30PM-10:00PM 150 0.1 88
10 TOP 25 CFB GAMES OF YEAR Wed 1:00PM- 4:00PM 180 0.1 87

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNU is down 31 percent (68,000 vs. 99,000) from one week earlier and up 17 percent (68,000 vs. 58,000) from the same week one year ago (August 5-11, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNU is down 14 percent (42,000 vs. 49,000) from one week earlier and even (42,000 vs. 42,000) from the same week one year ago (August 5-11, 2013).

ESPNU’s daily talker “The Herd” (10 a.m.-1 p.m.) averaged 42,000 viewers for the week.

ESPNEWS Top 10 Programs

RANK PROGRAM DAY TIME DUR HH VWRS
(000)
1 SPORTSCENTER WEEKEND-PM (live) Sun 3:00PM- 4:00PM 60 0.2 246
2 SPORTSCENTER WEEKEND-PM (live) Sun 1:00PM- 2:00PM 60 0.2 231
3 SPORTSCENTER WEEKEND-PM (live) Sun 10:00PM-10:46PM 46 0.1 221
4 SPORTSCENTER WEEKEND-PM (live) Sun 9:00PM-10:00PM 60 0.1 189
5 SPORTSCENTER WEEKEND-PM (live) Sun 2:00PM- 3:00PM 60 0.1 187
6 LITTLE LEAGUE WORLD SERIES: Bend, OR/Eagle River, AK Thu 5:00PM- 6:21PM 81 0.1 167
7 MLS REGULAR SEASON: Seattle/Houston Sun 10:36PM-10:50PM 14 0.1 165
8 LITTLE LEAGUE WORLD SERIES: Encinitas, CA/Las Vegas, NV Fri 5:00PM- 5:32PM 32 0.1 158
9 SPORTSCENTER AFTERNOON (live) Fri 3:00PM- 4:00PM 60 0.1 157
10 SPORTSCENTER AM (live) Fri 2:01PM- 3:00PM 59 0.1 152

In total viewership for its entire week in Prime Time (8 p.m. to 11 p.m.), ESPNEWS is up 10 percent (98,000 vs. 89,000) from one week earlier and down 1 percent (98,000 vs. 99,000) from the same week one year ago (August 5-11, 2013).

In total viewership for its entire week in Total Day (6 a.m. to 5:59 a.m.), ESPNEWS is up 16 percent (58,000 vs. 50,000) from one week earlier and down 6 percent (58,000 vs. 62,000) from the same week one year ago (August 5-11, 2013).

Source: Nielsen Media Research

About Douglas Pucci

Douglas Pucci is a contributor to Programming Insider and blogger at Son of the Bronx.

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