Adding to its arsenal of live out-of-market football games and the Red Zone Channel, DirecTV will add a live fantasy channel to its Sunday NFL Ticket package.
USA Today reports that the DirecTV Fantasy one Channel will be based out of DirecTV’s New York studios and will be co-hosted by former NFL linebacker Dhani Jones and Kay Adams who is part of NBC’s Rotoworld website. Dr. Mark Adickes will be the injury expert and analyze how
DirecTV says the channel will air live on NFL Sundays and will update stats in real-time. It will have an “MLB Fan Cave” type of environment with a live studio audience and celebrity guest hosts.
The satellite provider states Fantasy Zone Channel “will provide timely game-to-game fantasy analysis and statistics powered by NFL.com Fantasy along with multiple, revolving on-screen tickers offering real-time stats, highlights, projections and key player updates.”
As fantasy has grown by leaps and bounds and is a major part of the NFL landscape, DirecTV is hoping to tap the market by providing entertainment to viewers. Whether it can attract viewers from the popular Red Zone Channel or the actual games will be determined.
With DirecTV going into its final year of its current contract for NFL Sunday Ticket, the provider is trying to provide something different and as a potential attraction for the league to keep the service with the satellite provider.