This is CBS NFL analyst and former Pittsburgh Steelers head coach Bill Cowher as we've never seen him before.
We've all had to suck it up and do some boring/strange/uncomfortable things for our significant others, but Cowher really scored some relationship points with girlfriend, musician Queen V, when he agreed to play dress-up and don makeup for her new music video.
It's official. Television changes people.
Now the task is on James Brown, Boomer, Dan and Shannon to find the best possible way to use this against Cowher on the NFL Today airwaves. Maybe this is what CBS Sports Network means by "That Other Pregame Show."