This Riley Cooper saga is a story that couldn't have existed 15 years ago as it has entirely played out in social and new media. Someone takes a video at a Kenny Chesney concert on their phone, uploads to YouTube, a blog picks it up (Crossing Broad), and then it goes viral everywhere. Not to mention the second layer of the story where Marcus Vick puts a bounty out on Twitter.
And like any American sports story that unveils in this new age of media, the story is only complete once the Next Media Animation video hits YouTube. The only thing I'll say about this typically hysterical recap is that Riley Cooper gets caught up in a literal sh*tstorm.