The Lakers dramatically announce Kobe’s return

Kobe Bryant is coming back for the Lakers on Sunday against the Raptors. Instead of simply tweeting out the news, or posting a picture, the Lakers went all out to create this ultra-dramatic video that they posted on Facebook. Kobe's jersey shines in the sun, and is torn to shreds in the rain before the sunlight apparently puts it together again and makes everything right with the world.

It reminds me of a Superman trailer, with Kobe's gold jersey standing in for Superman's red cape. But I wouldn't be surprised if there's some other marketing involved – "the legend continues", which is shown at the end of the video, is the subtitle of the new Anchorman movie. If you Google "the legend continues", the first search results are for the new film. Talk about a potentially subtle piece of advertising…

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About Joe Lucia

Joe is the managing editor of The Outside Corner and a contributing author at Awful Announcing. He lives in Harrisburg, Pennsylvania, and is stuck somewhere between tolerating and hating Pittsburgh and Philadelphia sports.

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