It's painfully obvious this Kevin Durant v Dwyane Wade social media beef is being staged for commercial reasons.  I mean, nobody could think the back and forth featuring a suspicious marketing slogan (show me don't tweet me) could really be organic from two guys that starred in a Gatorade ad about being in a rivalry together.  Besides, Wade didn't tweet Durant, he posted an Instagram pic.

Nobody could be silly enough to actually treat this as a real story.  I mean, nobody could actually think this is a controversy worth analyzing on a factual level.



Oh God.

Well, First Take is basically a two hour pro wrestling promo and is as fake as it comes so of course this makes sense.

About Matt Yoder

Award winning sportswriter at The Comeback and Awful Announcing. The biggest cat in the whole wide world.