From 6a-2p yesterday, no Fuel telecast had more than 1000 viewers
— TVSportsRatings (@TVSportsRTGS) August 13, 2013
That's… ummm… some low, low, low, low, low viewership totals. Maybe that's why Fox has been treating the unveiling of Fuel's rebrand to Fox Sports 2 like it was The Manhattan Project. So far Fox has acknowledged the rebrand on Fuel's website and on very few occasions publicly. Fox has not generated any real publicity for their second 24/7 all sports channel less than a week before it's unveiled.
Fox Sports 2 is scheduled to launch to those hundreds of Fuel viewers on August 17th alongside Fox Sports 1.