Maybe this is why Fox has been so coy about Fox Sports 2…

That's… ummm… some low, low, low, low, low viewership totals.  Maybe that's why Fox has been treating the unveiling of Fuel's rebrand to Fox Sports 2 like it was The Manhattan Project.  So far Fox has acknowledged the rebrand on Fuel's website and on very few occasions publicly.  Fox has not generated any real publicity for their second 24/7 all sports channel less than a week before it's unveiled.

Fox Sports 2 is scheduled to launch to those hundreds of Fuel viewers on August 17th alongside Fox Sports 1.

Matt Yoder

About Matt Yoder

Managing Editor of Awful Announcing and award winning sportswriter. Comeback Media consigliere. The biggest cat in the whole wide world.