Deion Sanders won’t go away, lands reality show on Oprah’s network

Maybe this is one of those situations in which people in sports media see things much differently than the fans, but I very rarely come across peers, colleagues or friends who say, "You know what? I really wish I could get a little more Deion Sanders on TV." I've never been a fan. Too much ego and not enough substance. That said, drama has followed him for much of his adult life, which is probably why he'll continue to be overexposed in the media spectrum. 

The latest endeavor in Deion's attempt to contain some limelight will apparently bring him to Oprah Winfrey's network, OWN, where a reality series looks to be in the works.

AA_Logo_SM

Subscribe to the AA Newsletter

The working title for the series, which is scheduled to premiere in 2014. is "It's Prime's Time" (which is ironic considering I figured his time would have run out a long time ago). Here's the summary from the people at OWN:

It's Prime's Time (working title) is the hilarious and compelling real life story of Deion Sanders, the football legend, baseball great, broadcaster, Hall of Famer, international superstar, businessman, educator and father, as he strives to keep all the facets of his complicated, crazy and chaotic life in balance and under control. Deion faces the challenges of raising his five children in a household that also includes his mother, her foster children and his aunt and uncle, while guiding the future of Prime Prep Academy, the charter school he created to try to make a lasting impact on the lives of children in underserved areas. He plays the role of father, leader, bread-winner, coach and teacher for everyone around him. And in those rare instances when he gets a little overwhelmed, his girlfriend, producer and businesswoman Tracey Edmonds, who has two sons of her own, is there to help pick up the slack. The series is produced by Edmonds Entertainment, Prime Time Media Ventures and Rogue Atlas Productions in association with Lionsgate. Executive producers are Eli Frankel, Tracey E. Edmonds and Deion Sanders.

Sanders and his now-ex-wife, Pilar, also starred on the reality show "Prime Time Love" on Oxygen in 2008. That show was memorable enough to earn a spot on our list of the worst athlete reality shows. This time, his girlfriend will co-star. Will that be enough to earn this one more than the eight episodes the last series lasted for? Probably not. But people outside of the Sanders family will — amazingly — still tune in. And until that stops happening, producers will continue to give Deion airtime. 

Brad Gagnon

About Brad Gagnon

Brad Gagnon has been passionate about both sports and mass media since he was in diapers -- a passion that won't die until he's in them again. Based in Toronto, he's worked as a national NFL blog editor at theScore.com (covering Super Bowls XLIV, XLV and XLVI), a producer and writer at theScore Television Network and a host, reporter and play-by-play voice at Rogers TV. His work has also appeared at Deadspin, FoxSports.com, The Guardian, The Hockey News and elsewhere at Bloguin, but his day gig has him covering all things NFC East for Bleacher Report.

Quantcast