Bill Cowher, you dirty dog. pic.twitter.com/j1MmHT9I6S
— Official Guyism.com (@Guyism) December 11, 2013
There's no more blatant and weird act of cross-promotion than the relationship between The NFL Today and Victoria's Secret. Every year a Victoria's Secret model goes on the CBS pregame show to advertise the fashion show airing in primetime on the network. Every year there's some really awkward interaction between the football guys and the Victoria's Secret model.
CBS took went NEXT LEVEL cross-promotion with this shot of Bill Cowher last night. Dare I say he looked giddy to be there. Hopefully he didn't step out on the stage and try to trip one of the models ala his successor in Pittsburgh.