Which cities lead in Olympic viewing?


NBC's ratings are up for this year's Summer Olympics in London and each day the network releases specific data about those numbers. While the overall viewership totals have been well covered and analyzed, it's also interesting to take a look at some of the more detailed numbers within the overall picture. The tape delaying of events in primetime has taken a beating on Twitter, but it's a bit of a surprise that the two western-most time zones have the highest ratings, as they are on more of a delay than the other US timezones:

Highest Rated Time Zones (Through 12 Days):

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Mountain

21.7/38

Pacific

20.1/38

Central

20.0/34

Eastern

19.0/32

And as for which cities are most tuned in to the Olympics so far, it's also an interesting list with a lot of markets you may not expect…

 

1. Salt Lake City

26.5/47

2. Kansas City

24.3/40

3. Milwaukee

24.2/40

4. Denver

23.9/45

5. Columbus, OH

23.2/38

6. Norfolk

23.1/36

7. Indianapolis

22.5/38

8. San Diego

22.3/39

9. Richmond

22.0/35

10. West Palm Beach

21.9/36

Those cities aren't really ones you'd consider as being huge sports markets, but they've definitely tuned in by the masses to watch this year's Olympics. Who would have thought Salt Lake City, former Winter Olympics host, would lead the nation in Olympic viewing for the Summer Games.

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