Sports Media Watch reported the unfortunate news last week. After using the famous John Tesh composition at the 2008 Olympics, NBC will not be bringing back their NBA theme "Roundball Rock" for Olympic basketball coverage from London. No reason was given for the decision, which will certainly dishearten the masses. To this day, the NBA on NBC theme stands as one of the greatest in the history of sports. The Olympic theme certainly has its place amongst the pantheon of great sports themes, but I'm going to miss hearing Roundball Rock this summer.
Really, it's a shame this theme is currently in retirement mode. If there's any way for NBC to trade Roundball Rock to ESPN for some MLB rights, it'd be a win-win for both networks. Let's be solutions-oriented, people!