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NBC Attempts To Tie Everything To The Super Bowl

NBC released a listing of various Super Bowl tie-ins for the programming on its variety of networks next week, and honestly, some of them are quite ridiculous. I'm all for dedicating all of your general sports studio shows to the game, but NBC Universal is going all out this year on seemingly every single one of their platforms. Take a look at some of these tie-ins…

Late Night with Jimmy Fallon: For the first time in the show’s history, Late Night with Jimmy Fallon will take the show on the road – to Indianapolis – for a total of four shows; including one first-ever LIVE Late Night with Jimmy Fallon show on Sunday night after Super Bowl XLVI.

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Seriously? THE Jimmy Fallon is bringing his mediocre talk show on the road, and he chooses Indianapolis as the destination? Awesome. When Conan took his show on the road, he went to Los Angeles… you know, a big city that's known for entertainment.

Weather Channel: Jim Cantore will join NBC’s Super Bowl coverage from Indianapolis, and Wake Up with Al’s Stephanie Abrams and Al Roker will also be on-site reporting the Super Bowl headlines for Weather Channel.

This is Lucas Oil Stadium, where the game will be held. Notice anything interesting about it? Yeah, it's got a roof. So if the weather in Indianapolis is terrible during the week, they can just… take weather out of the equation by closing the roof, which is what I assume they'd do anyway. I really have no idea why Weather Channel reporters are reporting on weather for an indoor event.

Golf Channel: In anticipation of season two of his critically acclaimed series premiering Feb. 27, David Feherty will host a special Feherty Live stage show from Indianapolis Friday night, which Golf Channel will air as a one-hour special Saturday at 10 p.m. ET. And throughout Super Bowl week, Golf Channel’s popular morning show, Morning Drive, will feature various NFL guests, including former and current players and executives to talk Super Bowl predictions. Friday’s Golf Central show will include look-ins at Feherty’s rehearsals in Indianapolis and promote Sunday’s Super Bowl.

Feherty's appearance on CBS during the divisional games was strange, and it's a little stranger that the Golf Channel stalwart will be doing more NFL related stuff… for a channel that has nothing to do with the NFL. If you're tuning into the Golf Channel during the winter months, don't you think you'd be doing it to get away from nonstop football talk? Regardless, we can't hold any ill will towards Feherty, an AA favorite.

E!: The nation’s premier destination for celebrity and entertainment news will report from Indianapolis Wednesday through Monday with correspondents Catt Sadler and David Burtka.

Is there really going to be a lot of breaking entertainment news from Indianapolis, the home of… what, exactly? I know some celebrities will be heading to the game, but I don't think it's worth sending a couple of correspondents there. Then again, maybe we can get a hold of the complete list of media outlets given credentials, and analyze the most bizarre ones of the bunch.

Bravo: Top Chef, Bravo’s Emmy-Award winning culinary show, will be on-site in Indianapolis with host Tom Colicchio and two popular former contestants, Richard Blais and Antonia Lofaso, competing to create the perfect tailgate food. Their tailgate preparations and end result will be featured on NBC’s Super Bowl XLVI Pre-Game Show. Tony Dungy and Rodney Harrison of Football Night in America will determine the winner.

The perfect tailgate food isn't "prepared" or "created," it's usually grilled. Just bust out the RV with the 30-foot long grill and massive TVs, and we're good to go. I don't need Michelin starred chefs creating some sort of magical concoction when all I really want is a hot dog (or brat, or chicken, or burger, or whatever your poison is) and an ice cold beer.

NBCU Entertainment: Stars of NBC’s primetime line-up will hit the Super Bowl pre-game red carpet with host Nick Cannon. Celebrities from NBC’s new primetime shows include Jessica Simpson (Fashion Star), Adam Levine, Cee Lo Green, Blake Shelton and Carson Daly (The Voice) and Katharine McPhee (Smash).

Celebrities include a comedian married to a singer, a singer, a singer, a rapper, a singer, a former VJ and host of a singing show, and a singer. Naturally, none of these people are singing the game's national anthem. Makes sense, right?

Access Hollywood: The No. 1 entertainment show will be on-site in Indianapolis with reports on all Super Bowl festivities Tuesday through Monday.

See my comments for E! What exactly do they mean "Super Bowl festivities?" The insane amount of parties held by players with copious amounts of alcohol and chicanery present?

Style: The destination for inspiring lifestyle programming will feature a pre-game Super Bowl party-planning segment with Bill and Giuliana Rancic. Throughout Super Bowl week, the couple will offer party tips on Style and through Style’s twitter handle, @mystylequicktip. The segments will pay off in a Super Bowl Party reveal with Bill and Giuliana during Super Bowl pre-game, a few hours before the game kicks off.

Oh thank god, I'm going to learn how to plan a Super Bowl party. Joe's helpful hints: get an awesome entertainment center and a ton of snacks. I'm not going to care about your amazing house and bathroom decor, or the presentation of the food… just give me some grub, and the game.

          iVillage: the largest content-driven community for women online, will feature VIDEOS and profiles on wives of NFL players on     
          how they achieve family balance with the hectic schedule of the NFL. iVillage will also feature stories on Super Bowl community
          and philanthropic events throughout the week. The iVillage community will participate with their Super Bowl content through
         activities and discussions on the iVillage social media pages.

Because tips on how NFL wives balance their family lives are so useful for normal, every day housewives.

NBC Out-of-Home Platforms: NBC Sports utilized the promotional platforms of NBC’s out-of-home assets to extend the Super Bowl tune-in message. Super Bowl spots ran on the following screens: taxi cabs, universities, arenas, PATH stations and gas pumps.

I would have never known that the NFL's championship game was airing until I saw it on top of that taxi cab!

NBC Retail Store Screens: NBC Sports-produced Super Bowl promos ran in retail stores including Wal-Mart, Costco and Sam’s Club stores nationwide throughout January. Super Bowl promos were seen on 210,000 screens in 6,400 stores, reaching 600 million viewers.

This says nationwide, which means in America. How is it reaching 600 million viewers when America's population is half that? Are they counting eyes twice? If so, why would that count as an extra viewer when they've already seen it before?

I understand that the Super Bowl is the premier sporting event of the year, but this is a little overwhelming. The fact that both teams involved are located in the northeast, in cities that are largely reviled in sports terms by the rest of the country, isn't going to give the casual viewer any more incentive to watch the game aside from "It's the Super Bowl!!!" All the tie-ins that NBC has with their oodles of shows and networks seems excessive, especially for those of us that just want to get the hell away from the hype surrounding the game.

Joe Lucia

About Joe Lucia

Joe is the managing editor of The Outside Corner and a contributing author at Awful Announcing. He lives in Harrisburg, Pennsylvania, and is stuck somewhere between tolerating and hating Pittsburgh and Philadelphia sports.

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