With the NCAA Tournament being televised on truTV, it’s been hilarious to watch seasoned basketball announcers like Marv Albert and Jim Nantz read ads for ridiculous reality shows like Lizard Lick Towing and Hardcore Pawn.  On Sunday night, the Xavier/Lehigh game ran into the originally scheduled broadcast time for Hardcore Pawn.  As Ernie Johnson was reading an ad for the show, Charles Barkley had his mind on something hardcore alright…

Ernie Johnson: And just ahead on truTV, Hardcore Pawn.

Charles Barkley: I know what I’m gonna watch tonight!  

Greg Anthony: What are you going to watch tonight?

Charles Barkley: Oh, sorry, wrong spelling… I saw four letters and got excited!

Ernie Johnson: Step away from your television set.

With that kind of advertisement, the ratings for Hardcore Pawn may go through the roof.  Frankly, I’m surprised it took this long.  Just wait till NCAA Tournament games begin to be televised on Cinemax.


About Matt Yoder

Award winning sportswriter at The Comeback and Awful Announcing. The biggest cat in the whole wide world.