This week's podcast welcomes veteran media reporter Ed Sherman, formerly of the Chicago Tribune and now operating his own website, the Sherman Report. Ed has spent a number of years on the sports media beat and offers insights into the transition from writing a print column to writing online and the future of the sportswriting industry. We also talk about the sports media stories of the day including…

-What has happened to the middle class of sportswriters. 
-How covering sports media has changed. 
-Hawk Harrelson's local reputation in Chicago and his unique brand of announcing. 
-Chris Berman's Monday Night Football debut 
-Ed's time working with Skip Bayless and what he's like off camera. 
-Next month's Ryder Cup and a looming Tiger Woods-Rory McIlroy rivalry.

All that and many more topics on a great podcast for anyone interested in sports media and the evolution in how its covered.

In case you've missed any of our podcasts, check out all of our interviews by subscribing to the AA Podcast on iTunes or our AA Podcast RSS Page.  For more from Ed, follow him at @Sherman_Report.

About Matt Yoder

Award winning sportswriter at The Comeback and Awful Announcing. The biggest cat in the whole wide world.