We’ve been on ESPN for their lack of transparency recently, whether it be the mysterious Jalen Rose case or SportsCenter conveniently forgetting ESPN’s association with troubled poker sites. But, give credit to Bristol for releasing a list of product endorsements by on-air personalities today. This list comes after much criticism over ESPN’s lack of transparency with endorsements, specifically Reebok supporter Erin Andrews and her Rose Bowl diss of Nike cleats. This is a good move by the network to provide more clarity to fans, media, and people in the industry and hopefully encourages other networks to do the same. Here’s the full list that was released by ESPN, which you can also see at this link:
Erin Andrews: Reebok
Paul Azinger: Adams Golf
Mike Bellotti: Nike Coaching Clinic at USC
Ato Bolden: Adidas
Bruce Bowen: Nike
Tim Brown: Under Armour
Olin Browne: Callaway, Razor Hawk, Odyssey
Chris Burandt: Monster, Polaris, Slednecks, Klim, HMK, Starting Line Products, Holz Racing Products, Fox Racing, Snox, EGT, VCHK, 509, Boon Docker Performance, RSI, RPM, Sled Solutions, Better Boards, Timbersled, Sledez, Edge Products
Darren Cahill: Adidas, Wilson, Donnay
Cris Carter: Nike
Jimmy Coleman: Metal Mulisha
Lee Corso: Nike
Jane Crafter: Footjoy, Titleist, Feel Golf, Callaway
Zach Crist: K2 Skis
Dan Dakich: Nike, Adidas AAU Camp
Tony DiCicco: Adidas
Trent Dilfer: Nike, Callaway
Keir Dillon: Nike
Mike Ditka: Under Armour
Jimmy Dykes: Nike
Mary Joe Fernandez: Nike, Wilson
Fran Fraschilla: Nike Skills Camp
Brad Gilbert: Nike, Wilson
Mark Gottfried: Nike
Kirk Herbstreit: Nike
Keyshawn Johnson: Under Armour
Kara Lawson: Nike
Bill Kratzert: Ashworth, Adidas, TaylorMade
Jamie Little: Oakley
Sal Masekela: Nike, Oakley
Dennis McCoy: Vans
John McEnroe: Nike, Dunlop
Patrick McEnroe: USTA “General Manager of Player Development”, Nike, Wilson
Jeremy McGrath: Sky Optics, DC Shoes, DC Riding Gear, Troy Lee Designs, Dunlop Tires, Coyne Powersports Group, Motorcycle Mechanics, Specialized Bicycles
Rocco Mediate: Chervo, Par West, Titleist, V1, Vharness Clubs, Adams Golf, Club Fourteen, TAGGART, Audemars Piguet, InBalance
Jessica Mendoza: Nike, Louisville Slugger, Dudley, Spalding
Urban Meyer: Nike
Andy North: F2, Fairway and Greens
Chris Pastras: Converse
Kyle Peterson: Easton
Judy Rankin: Adidas
Jalen Rose: AEG sponsored by Nike
Tes Sewell: Oakley, Fox Racing, Ogio, DC
Pam Shriver: Yonex Corp
Miles Simon: Nike Skills Camp
Michele Smith: Rip-It Sporting Goods, Three-and-Two, JUGS Pitching Machines
Curtis Strange: Nike, Administaff
Rick Sutcliffe: Nike
Taylor Twellman: Nike
Scott Van Pelt: Titleist
Robin Ventura: Easton
Jay Walker: Russell Athletic
Rusty Wallace: Oakley, Toyota
Cat Whitehill: Nike
Jay Williams: Under Armour
A couple of interesting tidbits stand out. Apparently I need to get involved in some kind of extreme racing because Chris Burandt and Jeremy McGrath are two of the top three endorsers for amount of products (Rocco Mediate is #2, who knew). Also, what does Jimmy Dykes do for Nike? And, why hasn’t Oakley done a commercial spot teaming up Sal Masekela and Rusty Wallace? That could be epic. So many questions, but the most important one may be from Deitsch – where are other big name endorsers like Chris Berman and Dick Vitale? Perhaps their names are coming soon (it says the list will be updated), but for now the list remains incomplete. It’s a good start for the network, but ESPN can’t fully trumpet their transparency without being fully transparent.
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