You know those weekend movie blocks, which usually feature a couple of comedians promoting their latest crappy movie? Well FX has come up with the ingenious idea to have the FOX team of Joe Buck and Tim McCarver host one of their very own! The duo will be hosting a set of movies that will air on the FOX network before the All Star Game on Sunday, July 12th. From the WSJ via Sportress of Blogitude….
Fox Sports spokesman Lou D’Ermilio confirmed network executives will head to Milwaukee next week to strategize with Commissioner Bud Selig about reversing the downward trends. “The purpose of the meeting is to find a way to boost the ratings for the All-Star Game and the World Series,” he said. Plans include showing baseball movies on Sunday afternoons on Fox’s sister channel FX, and promotional ads with broadcasters Joe Buck and Tim McCarver. Fox says it is less concerned with the shrinking Saturday audience, since the regular season games represent about 10% of the value of the $255 million annual rights fee the network pays.
I guess it’s as good an idea as any when it comes to promoting the dreadful All-Star Game, but I’m for one going to be tuning that one out. Actually I take that back….with a lineup like Mr. 3000, Fever Pitch and The Benchwarmers….I’m 100% in!!!
Baseball Mired in a Mysterious Ratings Slump (Wall Street Journal)
Who Are The Ad Wizards Who Came Up With This One? Buck And McCarver To Host A Movie Marathon On FX (Sportress of Blogitude)
Buck and McCarver to host All-Star movie marathon (Sports Media Watch)