I mentioned awhile back that “cheating” website Ashley Madison was trying to get its hands on a spot in the official Super Bowl program, and that the chances weren’t very likely. Well today, Darren Rovell is reporting that the NFL not only blocked the company from advertising, but they didn’t even take the time to look at the ad itself….
Officials for the dating Web site said that they were approached and they signed a six-figure contract for the ad with PSP Sports, which creates and sells ads in many official programs for sporting events.
But we’ve just learned that, even in this economy, not everything is fair game.
Noel Biderman, CEO of AshleyMadison.com, told CNBC that his ad was eventually rejected and was specifically told that the company wouldn’t be allowed to advertise in any NFL game program until the end of time.
NFL spokesman Brian McCarthy said that no one in the league office actually ever saw the ad. “After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site.”
Biderman is once again calling foul, and stating that allowing alcohol related ads and not his company’s is “hypocritical”. I would tell the guy to give it up, but he’s bringing about more press towards his company every time they get nixed from a program. Last year it was the Final Four and this year it’s the hype surrounding the Super Bowl.
Cheating Site Denied Ad In Super Bowl Program (CNBC: Sports Biz)