BBC To Use Gorillaz Inspired Cartoon Character For Olympic Coverage

How is this for random? The BBC has employed the services of Jamie Hewlett and Damon Albarn of the pop/rock/hip-hop group the Gorillaz to put together an ad for their Olympic coverage. From The 700 Level via Sterogum….

Gorillaz guys Jamie Hewlett and Damon Albarn have put together a pretty sweet little promo clip for BBC Sports’s Beijing Summer Olympic coverage. I’m not much of an Olympics fan, so maybe this trippy cartoon narrative — based in part on Gorrillaz’ (and Chen Shi-Zheng’s) Monkey: Journey to the West — will be the only lasting impression I have from the games. It doesn’t seem very Olympic at first, but wait for the finale.

Here’s a look at the spot. Enjoy!

Kind of cool if you ask me. Hopefully NBC comes up with something similar but I picture Bob Costas and Bela Karyoli having tea while Gymnastics clips play in the background.

BBC Olympics Coverage to Feature Gorillaz Created Monkey (The 700 Level)
Gorillaz Light The Olympic Torch For The BBC (Stereogum)

Quantcast